[Hiring] Email Marketing Strategist @Workana

Role Description

We are seeking a Marketing Strategist to own strategy and execution for retention programs across our leading Shopify ecommerce clients. You will act as a strategic partner — not just a campaign manager — guiding clients through data-driven insights and creative thinking to build retention programs that deepen customer relationships, drive revenue, and strengthen brand loyalty. This role combines strategic leadership, hands-on execution, and cross-functional collaboration to deliver measurable impact for our clients' businesses.

Responsibilities

• Lead retention strategy: Own email, SMS, and lifecycle marketing strategy across multiple ecommerce clients, aligning programs with growth goals and customer behavior.
• Build intelligent customer journeys: Use segmentation, personalization, and automation to craft tailored experiences that convert and retain customers.
• Collaborate cross-functionally: Partner with our design, copy, and development teams to translate strategies into thoughtful creative and seamless execution.
• Analyze and optimize: Track performance, test hypotheses, and translate results into actionable insights and strategic recommendations.
• Own your accounts: Act as the strategic lead, proactively presenting opportunities, sharing learnings, and helping clients understand what's driving growth and customer loyalty.
• Innovate with AI and automation: Identify ways to use emerging tools to improve segmentation, A/B testing, creative development, and reporting efficiency.
• Lead client strategy calls: Communicate findings clearly, guide decision-makers through data, and align stakeholders around strategic initiatives.
• Develop and refine retention frameworks: Create tailored customer lifecycle strategies that reflect each brand's unique goals and customer base.

Qualifications

• 4+ years of professional experience in email, SMS, or retention marketing, ideally in an ecommerce or agency environment.
• Deep understanding of customer lifecycle strategy, retention metrics, and A/B testing methodologies.
• Hands-on experience with Klaviyo (strongly preferred) or similar platforms such as Attentive or Hubspot.
• Working knowledge of HTML/CSS for email formatting and QA.
• Excellent communication and presentation skills with comfort leading client calls and guiding decision-makers through strategic recommendations.
• Strong analytical thinking — ability to interpret data and tell compelling stories behind results, not just report metrics.
• Proven ability to manage multiple accounts simultaneously while maintaining quality and meeting deadlines.
• A collaborative mindset with genuine curiosity about what drives customer loyalty and ecommerce growth.
• Organized, resourceful, and proactive approach to problem-solving and strategy development.

Bonus Points

• Experience working with Shopify and understanding of the ecommerce ecosystem.
• Proficiency with Google Analytics, data visualization, and reporting tools.
• Background in paid media, conversion rate optimization, or customer experience strategy.
• Experience presenting to C-suite executives and managing high-level client relationships.
• Knowledge of advanced personalization techniques and marketing automation best practices.
• Certification or advanced training in email marketing platforms or digital marketing strategy.
• Experience building and documenting retention strategies and playbooks for scalability.

Benefits

• Compensation in USD
• Fully remote work within a globally distributed team
• Opportunity to work with top Shopify brands that value creativity and partnership
• Collaborative, cross-functional environment with no silos or red tape
• Access to emerging tools and technologies for marketing innovation
• Culture focused on learning, curiosity, and measurable results
• Autonomy and trust to drive strategy and impact for multiple high-growth clients