Role Description
The Email Marketing Specialist will report to the Manager, Global Database Marketing and serve as an integral member of the email marketing team. This role is responsible for building, testing, scheduling, deploying, optimizing, and reporting on B2B email campaigns (from newsletters to event communications), while also collaborating closely with an external Marketing Agency.
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Manage requests for asset creation (emails and landing pages).
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Coordinate timelines and ensure campaigns are deployed successfully.
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Operate directly in Marketo to manage targeting, campaign building, QA, and scheduling for one-time and triggered email sends.
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Collaborate with internal stakeholders for QA, approvals, and to support landing page creation.
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Own email performance and optimization, including building reports that analyze delivery rates and campaign efficiency.
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Act as the internal subject matter expert on email best practices, technologies, and QA processes.
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Maintain and improve QA processes to uphold quality and consistency across all email communications.
Qualifications
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2+ years of experience operating directly in an email marketing platform, with a proven track record in both coding and deployment.
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Deep understanding of email marketing strategy and best practices, including A/B testing.
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Proficiency in HTML and experience with Litmus for email testing and rendering.
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Bachelorโs degree in marketing, Communications, or a related discipline (a combination of education and experience will be considered).
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Exemplary attention to detail and time management skills, with the ability to prioritize and complete work independently in a fast-paced environment.
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Excellent written communication and strong project management skills.
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Advanced proficiency in Microsoft Word, Excel, and PowerPoint.
Requirements
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Experience with Marketo specifically is strongly preferred.
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Knowledge of B2B email marketing best practices.
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Experience managing multiple email campaign types simultaneously, including newsletters, event invitations, and nurture programs.
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Familiarity with landing page and email creation and basic web design principles.
Benefits
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Unlimited paid time off, 12 paid holidays, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares.
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Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents.
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Medical, dental, and vision coverage starting on your first day.
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Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program.
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401(k) retirement plan with company matching contributions.
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Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time.
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AirVet: 24/7 virtual veterinary care at no cost.
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Legal services, identity protection, and supplemental health insurance options.
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Tax-advantaged spending accounts for healthcare, dependent care, and commuting.
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Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, OโReilly), mentoring, workshops, and learning events like our annual Global Day of Learning.