[Hiring] Email Marketing Specialist @IIIIIIUS

Role Description

If you’re passionate about marketing and digital technology and have marketing and/or advertising experience, we want you as part of our team! Our award-winning energy marketing team is growing and searching for an Email Marketing Specialist who is excited to join a great team and build a long-term career.

You will play a critical role in developing and scheduling email campaigns using technologies like Oracle Eloqua, Salesforce, and Dynamics 365 Customer Insights - Journeys. You will support the development of marketing strategies that will drive audience engagement, demand generation, and improve program conversions.

What you will be doing:

• Work with the Marketing Automation Manager to implement email marketing campaigns for utilities’ residential and commercial energy efficiency programs.
• Securely transfer, review, and upload audience lists for email campaigns.
• Manage marketing daily tasks, including email calendar management, setting up multi-step campaigns, testing, scheduling, deploying, reviewing, and reporting email performance.
• Work with account marketing staff, creative, and outreach teams to ensure email campaigns, messaging, and deliverables effectively align with customer journey and overarching marketing strategy.
• Support the growth and enhancement of account-based marketing (ABM) programs aimed at key customers.
• Demonstrate extremely high attention to detail by following SOPs and upholding high-level email governance protocols.
• Maintain email compliance by ensuring all campaigns strictly adhere to CAN-SPAM Act regulations, GDPR/CCPA standards, and internal privacy policies.
• Monitor and report on marketing automation performance for continuous improvements and campaign optimizations.
• Stay regularly informed of industry changes, innovations, and best practices and ability to apply them to email practices.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience; one year of related experience may substitute for one year of education).
• 2+ years of hands-on experience supporting or executing email marketing campaigns, preferably within consumer, program, or account-based marketing environments, with experience collaborating across teams or related work experience.
• Experience using email marketing platforms such as Oracle Eloqua, Salesforce Marketing Cloud or Pardot, HubSpot, Marketo, or similar tools.
• Must be able to pass a background check and drug screening.

Requirements

• Experience with a customer relationship management (CRM) system used to track the customer sales cycle and performance.
• Experience working and collaborating across teams and lines of business.
• Experience interpreting data, creating insights, and articulating applicable campaign optimization improvements.
• Demonstrate exceptional attention to detail in QA testing and proofing copy, links, segments, campaign logic, and email settings.
• Experience in advertising agency and/or on a consumer or program marketing account.
• Proficient with HTML, CSS coding for email development.
• Proven ability to develop and implement email campaigns.
• Ability to multitask and maintain high attention to detail.
• Working knowledge of CAN-SPAM, email best practices, including design principles, metrics, data hygiene, and compliance.
• Knowledge of email delivery and verification practices, including inbox placement, DMARC, DKIM, and SPF sender reputation management.
• Be able to use and understand web-based email testing tools (Email on Acid, Litmus, or similar).
• Strong ability to handle multiple tasks simultaneously and meet deadlines for time-sensitive assignments.
• Experience driving performance and articulating those results to a variety of stakeholders.
• Strong PowerPoint and Excel skills.
• Possession of relevant email marketing certifications.

Benefits

• Flexible workplace arrangements, work-life balance.
• Donation matching, volunteer opportunities.
• Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan.
• And many, many more (Ask your recruiter for more details!).