[Hiring] Email Marketing Manager (Interim Consultant) @Khan Academy

Role Description

The Philanthropy team is responsible for raising the funds that sustain and advance Khan Academy’s ambitious mission. We are seeking a seasoned Interim Email Marketing Consultant (25 hours week / 2 month contract) to sustain and advance our digital fundraising efforts during a staff leave of absence (May 26 – July 20).

Reporting to the Director of Philanthropy, this role is pivotal in managing a high-volume email program (100M+ emails annually) aimed at converting learners into lifelong donors. While technical execution within Salesforce Marketing Cloud (SFMC) is handled by a separate consultant, this role serves as the primary strategic and creative lead.

What You’ll Do

• Content Strategy & Copywriting
  • Voice Governance: Draft compelling fundraising appeals using distinct organizational personas, including Sal Khan, the Chief External Affairs Officer, and the Community Giving Manager.
  • Campaign Execution: Write and edit all email copy for May, June, and July outreach, including support for mid-level emails and other emails as necessary.
  • AI Optimization: Refine and train a custom GPT or AI assistant to streamline the drafting and copy-editing process for future campaigns.
• "Back to School" (BTS) Campaign Strategy
  • Strategic Roadmap: Develop the email testing and messaging strategy for the critical August/September BTS campaign.
  • Creative Direction: Collaborate with the design team to ensure visual assets align with the strategic narrative for the BTS season.
• Advanced Segmentation & Testing
  • Optimization: Build a comprehensive segmentation testing strategy for June–September, identifying new segments to test and refine ahead of the End-of-Year (EOY) giving season.
  • A/B Testing: Maintain a rigorous testing schedule (subject lines, CTA, layout) and document learnings.
  • Analysis: Evaluate the results of the May fundraising campaign and other emails to identify insights.
• Pilot Programs & Collaboration
  • Paid Acquisition: Collaborate with Senior Community Giving Manager to design a "Test and Learn" campaign for paid donor acquisition.
  • Cross-Functional Partnering: Partner with the Paid Ads Manager on buying strategy and provide creative direction for ad assets.
  • Project Management: Manage email production and campaigns across functions, ensuring work is delivered on time and flagging potential blockers.
• Analytics & Reporting
  • KPI Tracking: Monitor and report on campaign performance, delivery rates, and conversion metrics.
  • Actionable Insights: Produce concise campaign recaps that translate data into insights for the Community Giving Manager and other stakeholders.

Qualifications

• Proven track record in digital fundraising or marketing, specifically in "engagement-to-donor" conversion.
• Ability to pivot between different executive voices and write high-converting, empathetic copy.
• Deep experience in audience segmentation and A/B testing methodologies.
• Understanding of Salesforce Marketing Cloud capabilities to effectively direct the technical build consultant.
• Experience working with design and paid media teams to create a cohesive multi-channel experience.
• A desire to make a difference in the lives of learners everywhere.
• Proven cross-cultural competency skills demonstrating self-awareness, awareness of others, and the ability to adopt inclusive perspectives, attitudes, and behaviors to drive inclusion and belonging throughout the organization.
• Motivated by the Khan Academy mission “to provide a free world-class education for anyone, anywhere."

Compensation

• This is a contract position with an hourly rate of $65 USD /hour.

Company Values

• Live & breathe learners: We deeply understand and empathize with our users.
• Take a stand: We have conviction in our aspirational point of view of how education will evolve.
• Embrace diverse perspectives: We seek out and embrace a diversity of voices, perspectives, and life experiences.
• Work responsibly and sustainably: We set realistic timelines and focus on delivery that links to the bigger picture.
• Bring out the joy: We are committed to making learning a joyful process.
• Cultivate learning mindset: We believe in the power of growth for learners and for ourselves.
• Deliver wow: We insist on high standards and deliver delightful, effective end-to-end experiences.