[Hiring] Email & Lifecycle Marketing Manager @BILL

Role Description

We are looking for an experienced Email Marketing Manager to join our team. The ideal candidate will have a proven track record of building successful email marketing programs (via email nurturing and email campaigns), working collaboratively with other teams to develop effective strategies, and executing campaigns flawlessly.

• Responsible for creating visually appealing emails that are engaging and tailored to our target audience.
• Work with AI tools and the creative team to develop compelling emails and email templates.
• Collaborate closely with the analytics team to measure the effectiveness of campaigns.

Qualifications

• 4+ years of email or lifecycle marketing experience in B2B SaaS or similar environment.
• Deep expertise with marketing automation platforms (Inflection.io, Marketo, HubSpot, Braze, Customer.io or comparable tools).
• Proven track record of building and scaling automated, personalized lifecycle programs that drive measurable outcomes.
• Strong segmentation, testing, and analytics skills with ability to translate insights into action.
• Working knowledge of HTML/CSS for email template editing is a plus.
• Familiarity with CRM systems (Salesforce or similar) and integrating email with customer data platforms.
• Excellent project management and cross-functional collaboration skills.
• Solid understanding of email compliance (CAN-SPAM, GDPR, etc.).

Requirements

• Co-develop email/lifecycle marketing strategy with cross-functional marketing teams to ensure messaging, tone, and timing are aligned across all channels.
• Develop automated, trigger-based journeys to prospect throughout early top and middle funnel lifecycle stages.
• Own key lifecycle growth targets and be directly accountable for delivering measurable impact on these metrics.
• Build and deploy campaigns using Inflection.io (experience with Marketo, HubSpot, Braze, Customer.io or similar tools welcome).
• Coordinate segmentation, dynamic content, and personalization for maximum relevance.
• Design, test, and optimize A/B and multivariate experiments to improve open, click, and conversion rates.
• Demonstrated advanced proficiency in leveraging AI tools and automation to design, execute, and optimize marketing campaigns.
• Ensure compliance with email best practices and regulations (CAN-SPAM, GDPR, etc.).
• Track and report KPIs across lifecycle programs.
• Partner with analytics, GTM Ops, Analytics and marketing managers to develop dashboards and actionable insights.
• Use data to iterate and scale high-performing programs.
• Work in lockstep with GTM/Growth Marketing teams to plan and execute messaging strategies.
• Partner with GTM Ops to integrate data flows, improve targeting, and measure impact.
• Maintain an organized inventory of email assets, templates, and automation flows.
• Document and standardize processes for consistent execution.

Benefits

• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP).
• HSA & FSA accounts.
• Life Insurance, Long & Short-term disability coverage.
• Employee Assistance Program (EAP).
• 11+ Observed holidays and wellness days and flexible time off.
• Employee Stock Purchase Program with employee discounts.
• Wellness & Fitness initiatives.
• Employee recognition and referral programs.
• And much more.