[Hiring] Email & Digital Marketing Strategist @Homey

Role Description

At Homey, our in-house design team manages all creative execution, while this role focuses on driving strategic marketing performance. We are seeking a Freelance/ Consultancy basis Digital Marketing Strategist with a strong emphasis on email marketing, cold outreach, and customer acquisition.

You will be responsible for curating and leading data-driven marketing strategies that improve lead generation, engagement, and conversion performance. This includes:

• Cold email campaigning
• Lifecycle automation
• Segmentation strategy
• Performance optimisation

You will work closely with the internal design team by providing clear campaign briefs and strategic direction, while they support execution of creative assets. This is a flexible, remote freelance role designed for an experienced marketing strategist who can independently drive measurable growth.

Qualifications

• 3+ years experience in digital marketing, preferably in a strategic or consultancy role
• Strong expertise in email marketing and cold outreach
• Proven success in lead generation and acquisition campaigns
• Deep understanding of deliverability, sender reputation, and cold email systems
• Excellent copywriting and communication skills
• Experience with Mailchimp, Brevo, and similar platforms
• Ability to work independently in a remote freelance setup
• Strong collaboration skills with design and creative teams

Requirements

• Email Marketing & Cold Outreach (Primary Focus)
• Lead end-to-end email marketing strategy including cold outreach, newsletters, and lifecycle campaigns
• Execute high-performing cold email campaigns focused on acquisition and conversion
• Develop messaging strategies, hooks, and targeting frameworks for cold audiences
• Manage deliverability, domain reputation, and sender performance
• Build segmentation strategies, automated drip campaigns, and list hygiene processes
• Conduct A/B testing on subject lines, copy, and timing
• Work with platforms such as Mailchimp, Brevo, and Stripo (design supported internally)
• Monitor and report key metrics such as open rates, CTR, conversions, and deliverability

Benefits

• Role to be paid in GBP
• We're open to discussing salaries outside this range for candidates with exceptional skills or those with less experience who show great potential.
• Opportunities for professional development and career progression.
• Supportive work environment with a focus on work-life balance.
• Flexible working hours, but you are required to be available during UK working hours.