[Hiring] Ecommerce and Digital Marketing Manager @S&S Activewear LLC

Role Description

Prime Line is seeking a strategic Ecommerce and Digital Marketing Manager – Prime Line to lead the growth and evolution of our Shopify-powered digital presence. While our site does not currently utilize direct e-commerce, it serves as the vital hub for our brand, product education, and lead generation. You will be responsible for driving qualified traffic and ensuring that our digital catalog provides a high-end, seamless experience that converts visitors into high-value leads for our commercial teams.

This role is responsible for driving qualified traffic to the website (digital marketing), and ensuring that once users are on the website, they have the best experience and can complete their goals for visiting (e-commerce). The role reports to the Director of Marketing and works cross-functionally with:

• Marketing
• Technology
• Customer Service
• Sales
• Operations
• Merchandising
• External agencies
• Other business stakeholders

Qualifications

• Bachelor’s degree
• 3+ years’ experience in managing ecommerce and digital marketing operations, ideally in the promotional products or related industry
• Strong understanding of eCommerce platforms, user experience design, technologies, and best practices
• Strong knowledge of digital marketing, including SEO, SEM, and other paid media channels
• Outstanding communication and interpersonal skills
• Proficiency in a variety of digital technologies (e.g., Google Analytics, NetSuite, Shopify, Content Management Systems)
• Excellent analytical skills with the ability to interpret data and generate actionable insights
• Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment

Requirements

• Act as the strategic owner/liaison with IT of our Shopify-powered site
• Manage the planning and delivery of all website operations
• Create a roadmap for web content and UI/UX improvements
• Implement a comprehensive Shopify SEO strategy
• Utilize GA4 and Shopify’s backend reporting to monitor traffic patterns and user behavior
• Manage and optimize the Shopify app stack

Benefits

• Salaried: based on experience
• Monday - Friday (9am - 5pm eastern) Full-Time, exempt
• Some travel will be required