[Hiring] E-commerce Growth Lead @Scale Army Careers

Role Description

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

We are seeking an E-commerce Growth Lead to take charge of performance marketing and conversion rate optimization (CRO) with the opportunity to grow into a full e-commerce leadership role. This position requires someone who can thrive in a high-growth startup environment, focusing on paid media optimization, improving conversion rates, and managing strategic agency relationships to drive significant revenue growth.

Growth Plan

• First 90 Days Focus:
  • Take over Meta ads + improve performance
  • Identify key funnel leaks
  • Ship quick CRO wins
• 3–6 Months:
  • Scale ad spend
  • Improve AOV + CVR
  • Build reporting systems
• 6–12 Months:
  • Hire and manage team/agencies

Key Responsibilities

• Paid Media Management & Strategy:
  • Take hands-on control of Meta advertising campaigns with a current monthly ad spend of $6-8K, with plans to scale through Q4.
  • Optimize current agency performance or source and manage new paid media partners.
  • Develop and execute high-performing creatives using existing content, spotting and scaling winning concepts across channels.
  • Run structured A/B tests to improve campaign performance.
  • Create and manage comprehensive dashboards for easy analysis and decision-making.
• Conversion Rate Optimization:
  • Build and A/B test landing pages on Shopify to maximize conversion rates.
  • Identify and address leakage across the end-to-end funnel, optimizing each touchpoint to improve conversion and revenue efficiency.
  • Focus on improving AOV, conversion rate, and increasing email signups via Klaviyo.
  • Identify drop-off points and implement solutions to enhance overall site performance.
• Agency & Vendor Management (Nice to have):
  • Evaluate and manage or replace the current paid media agency based on performance.
  • Source and manage freelancers or additional agencies as needed.
  • Ensure clear communication and alignment on campaign objectives and KPIs.
  • Build processes for ongoing vendor evaluation and optimization.

Qualifications

• 3+ years of hands-on eCommerce experience with direct ownership of paid media and CRO.
• Extensive hands-on experience with Meta advertising and campaign management.
• Strong background in CPG brands with a proven track record of scaling revenue.
• Advanced proficiency in Shopify, including A/B testing and optimization.
• Experience managing marketing agencies and external vendors.
• Data-driven mindset with the ability to create actionable dashboards and reports.
• Proven ability to move fast and execute quickly in startup environments.
• Strong analytical skills with a focus on measurable results and KPIs.
• Excellent communication skills for managing remote teams and agencies.
• Self-starter mentality with the ability to take full ownership of the e-commerce function.
• Experience working with female-focused or beauty/wellness brands is preferred.

What Success Looks Like

• Achieve and maintain target ROAS of 1.5x+ while scaling ad spend through Q4.
• Demonstrate month-over-month improvements in conversion rates and overall site performance.
• Successfully optimize or replace current agency partnerships within the first 30 days.
• Build a comprehensive reporting system that provides clear visibility into all marketing metrics.
• Establish processes and systems that support continued growth and team expansion.
• Support and maintain existing Klaviyo flows (welcome series, abandoned cart, post-purchase) — including QA, audience segment updates, and minor copy/creative swaps from approved templates.

The Opportunity

This is a fantastic opportunity to join a rapidly growing beauty brand with an established and engaged community, along with significant growth potential. If you are an experienced e-commerce leader who thrives in fast-paced environments and wants to make a direct impact on a company's success, apply today to help scale this innovative skincare brand to the next level.

Application Process

• Fill in the application form
• Record a video showcasing your skill sets