Role Description
At Adfix, we build and scale direct-to-consumer brands with performance at the core. We're looking for a Brand Manager who thinks like a business owner β someone who takes full accountability for revenue, not just tasks. This is a high-ownership role sitting at the intersection of paid media, ecommerce, creative, and commercial strategy. You will work alongside specialists β but the outcomes belong to you.
What You'll Own
-
Revenue & Growth
-
Own full performance across all assigned brands
-
Scale Meta and Google campaigns profitably
-
Monitor and act daily on ROAS, CPA, AOV, and CVR
-
Identify growth opportunities and push execution fast
-
Shopify & Conversion Optimisation
-
Own the end-to-end ecommerce experience
-
Improve product pages, collections, and landing pages
-
Drive conversion through structure, UX, and messaging
-
Work with designers and developers to ship changes
-
Merchandising & Commercial Strategy
-
Decide what to push, bundle, and discount
-
Build pricing strategies and promotional mechanics
-
Create and execute commercial calendars β sales, drops, seasonal campaigns
-
Align all offers with stock levels and demand cycles
-
Creative Direction
-
Guide concepts, messaging angles, and brand positioning
-
Work with creative strategists and designers on converting ideas
-
Ensure consistency across ads, website, and social from brief to live
-
Channel Alignment
-
Unify paid ads, email, website, and organic into one system
-
Sync creatives, offers, and landing pages across every touchpoint
-
Remove friction at every stage of the customer journey
-
Inventory & Stock Awareness
-
Understand stock levels and product priorities at all times
-
Support smart stock rotation through targeted campaigns
-
Never scale products that cannot sustain demand
-
Social & Content Direction
-
Oversee the strategic direction of Instagram and TikTok
-
Align organic content with paid strategy
-
Ensure consistent, on-brand execution across platforms
Qualifications
-
Strong understanding of DTC ecommerce
-
Experience working with Meta Ads and Google Ads at a strategic level
-
Solid Shopify and CRO knowledge
-
Commercial thinking β focused on revenue, not just activity
-
Ability to manage multiple brands and competing priorities
-
High-ownership mindset with fast, confident decision-making
Requirements
-
Growth in revenue and profitability across assigned brands
-
Measurable improvement in conversion rate and AOV
-
Stronger, scalable creative assets
-
Better structured offers and merchandising
-
Clear, well-executed commercial calendars
Benefits
-
This role is not a project manager β you drive outcomes, not timelines
-
This role is not a social media manager β content is a lever, not the job
-
This role is not a branding-only role β everything must move the business forward
-
A high-autonomy environment where your leadership genuinely shapes client success
-
A senior, low-politics team that values craftsmanship and ownership
-
Remote-first culture, flexible work conditions and async-friendly communication
-
Opportunities to work with fast-growing ecommerce brands
-
Room to grow into senior leadership roles