[Hiring] Director, TV, Video, Audio & Display @Tinuiti

Role Description

As Director, TV, Video, Audio & Display (TVAD), you will lead a portfolio of clients as the senior, day‑to‑day owner of the relationship and growth agenda. You will align your team’s recommendations with client goals, set expectations, and build trust with senior stakeholders by proactively creating high‑value moments to meet, present, and influence decisions. You’ll partner with internal leaders to resolve escalations quickly, connect TVAD to Search, Social, Commerce/Retail Media, and Creative, and translate platform, competitive, and Bliss Point TVAD insights into executive‑ready actions. You also own the financial health of your book: margin, utilization/capacity, and forecast accuracy, in partnership with the Client or Pod Leader and Finance.

Key Responsibilities

• Client‑Centric:
  • Own senior‑stakeholder relationships and the client growth agenda.
  • Align full‑funnel TVAD plans (CTV/OTT, online video, digital audio/podcasts, programmatic display) to business goals.
  • Secure decisions on options and trade‑offs.
  • Lead onboarding, transitions, escalations, and expansion.
  • Support new business with clear narratives tied to measurable impact.
• Product‑Led:
  • Orchestrate optimization across partners/DSPs (goal strategies, pacing, frequency/overlap control, quality/brand‑safety/verification).
  • Pilot safely, measure, and scale.
  • Embed Bliss Point insights (Always‑On Incrementality, Brand/Creative/Customer Insights) into planning and allocation.
  • Close feedback loops with Product and Analytics to improve tools and models.
• Data & Measurement‑Driven:
  • Install strong, simple measurement habits: growth‑first innovation with success thresholds and read cadence.
  • Help ensure data/ops health through close collaboration with the Media Investment team.
  • Require forecast‑vs‑actual narratives in executive decisions.
• The Tinuiti Way:
  • Connect the dots across channels for clients.
  • Explain how TVAD complements Search, Social, Commerce/Retail Media, CRM, TV/Audio, and Creative.
  • Propose integrated plans and a straightforward measurement approach to prove combined lift.
  • Codify reusable playbooks.
• Owner Mindset:
  • Own the business like it’s yours.
  • Make and stand behind decisions that maximize client outcomes (growth, margin, LTV).
  • Surface trade‑offs with clear thresholds/tolerances.
  • Keep a simple decision log tied to Rocks/KPIs.
  • Financial stewardship with partners.
  • Spot and de‑risk larger opportunities with small, safe pilots.
  • Remove recurring waste at the root.
• People Leader:
  • Build and lead a high‑performing team.
  • Install governance (standards, scorecards, QA cadence).
  • Coach managers to lead the system.
• Ways of working and values:
  • Set clear craft and leadership standards.
  • Tie decisions to business outcomes.
  • Own results (growth and margin).

Qualifications

• 10+ years in TV/video/audio/display with proven results at scale across multiple partners.
• Management experience required.
• Hands‑on knowledge of DSP/ad platforms and ad‑server workflows.
• Experience with frequency/overlap management and audience/data usage.
• Familiarity with incrementality/lift, powered A/B or time‑series, forecasting.
• Ability to connect media to revenue, CAC, LTV, incremental reach/attention.
• Cross‑channel literacy connecting TVAD to other channels.
• Financial acumen in margin/utilization management and reliable forecasting.
• Clear, concise storytelling and confident presence with senior clients.

Requirements

• Strong attention/viewability; minimal IVT/brand‑safety flags.
• Fast time‑to‑resolution and prevention of repeat issues.
• Engagement/retention and capability growth in team members.

Benefits

• Unlimited PTO: Flexibility to take time off when needed, plus 20 paid holidays.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost.
• Parental Leave: 16 weeks of leave with 100% pay for birthing parents (12 weeks for partners).
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs.