[Hiring] Director, Strategy & Analytics @Publicis Groupe Holdings B.V

Role Description

We are seeking an exceptional Director, Strategy & Analytics who serves as the architect in leading insight-led thinking, creator intelligence, and strategic rigor across select agency accounts. Internally, the Director will collaborate with teams to build out brand-level integrated influencer strategies and successfully manage day-to-day relationships. Externally, the Director will be a trusted strategic partner to our clients and agencies in driving efficiencies and maximizing value from the influencer ecosystem.

• Serve as a senior point of contact for our Agency clients across creator marketing programs, ensuring clarity, alignment, and excellence in execution.
• Ensure creator strategies ladder to audience insights, content trends, and performance metrics driving brand goals.
• Translate reporting outputs into actionable insights and strategic recommendations, connecting creator performance to business KPIs.
• Maintain an understanding of the creator and cultural landscapes, with the ability to bring a proactive POV to the client and internal teams on where the creator economy is heading.
• Bridge the gap between strategy, creative, and creator, ensuring insights fuel every state of a campaign and are driving everything we do for our brands.
• Support key initiatives, pitches, and innovation planning that showcase the power of data-driven influence.
• Guide a team in turning data into clear narratives that move clients from insight to action.

Qualifications

• You have Influencer/Creator Marketing, Strategy or Integrated Marketing experience, and are adept at bringing Insights and Data together in innovative ways.
• You want to shape how the world’s most iconic and leading brands connect with culture and consumers through creator marketing.
• You’re energized by fast-moving brands and thrive in the space where no two days are the same.
• You want to lead conversations with brands, work directly with creatives in shaping culture, and partner with teams to transform numbers into narratives.

Requirements

• 8+ years of experience across influencer, media, digital, or brand strategy - ideally within agency or consultancy environments.
• An understanding of creator/influencer and an understanding of the category’s pace, nuance, and consumer mindset is key to success.
• Strong ability to translate data into compelling business stories and visual outputs.
• Proven success translating marketing objectives into influencer/creator programs that deliver measurable business results.
• Hands-on experience with platforms as it relates to:
  • Influencer/Creator Marketing (Captiv8, Traackr, CreatorIQ, Tagger, etc.)
  • Social Media Management/Listening (Pulsar, Quid, Infegy, Brandwatch, etc.)
  • Insights Tools and Resources (GWI, Demographics Pro, Mintel, eMarketer, etc.)
• A confident communicator who can distill complex insights and build trust.
• Highly proactive and solutions-oriented, with a bias toward action and the ability to bring clarity in moments of ambiguity.
• Strong organizational, analytical, and communication skills with the ability to manage multiple fast-moving workstreams.

Benefits

• Robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent.
• Medical coverage, dental, vision, disability, 401K.
• Parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.