[Hiring] Director, SEO & GEO @Parallels Inc

Role Description

We are looking for an experienced Director of SEO & GEO to lead the next evolution of organic discovery at Parallels. This role will own our strategy across both traditional search engines and emerging AI-powered discovery platforms. SEO remains a critical growth engine for Parallels - driving visibility, qualified traffic, customer acquisition, and category authority.

This is a strategic, hands-on leadership role for someone who has deep SEO expertise and is excited to define the emerging GEO playbook. You will:

• Lead the Integrated SEO & GEO Strategy
• Own Parallels global organic discovery strategy across traditional search engines and AI-powered discovery platforms.
• Set the roadmap for SEO and GEO initiatives tied to measurable business outcomes, including qualified traffic, conversion, pipeline influence, brand authority, and AI search visibility.
• Balance near-term SEO performance with long-term GEO leadership as discovery behavior evolves.
• Establish Parallels operating model for how SEO, GEO, Product Marketing, Content, Engineering, PR, Channel, and Analytics work together.
• Lead prioritization, planning, reporting, and executive communication for SEO and GEO initiatives.
• Build Parallels GEO Leadership
• Define and operationalize Parallels Generative Engine Optimization strategy.
• Improve how Parallels products are surfaced, summarized, cited, compared, and recommended in AI-powered discovery experiences.
• Monitor Parallels presence across ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, Copilot, and emerging AI assistants.
• Build strategies around entity authority, semantic relevance, structured knowledge, citation visibility, AI retrievability, and recommendation share-of-voice.
• Partner with Product Marketing and Communications to increase high-quality third-party mentions, citations, and category authority.
• Develop practical measurement frameworks for GEO where attribution is still evolving.
• Identify how AI-driven discovery is changing customer journeys, competitive positioning, and purchase consideration.
• Strengthen SEO as a Core Growth Engine
• Lead technical SEO across crawlability, indexing, rendering, site architecture, Core Web Vitals, internal linking, structured data, and international SEO.
• Partner with Product and Engineering to ensure SEO requirements are embedded into product launches, site changes, and platform decisions.
• Drive content SEO strategy across priority audiences including prosumers, developers, power users, gamers, small and mid-size businesses, enterprise buyers, and channel partners.
• Improve organic acquisition through better intent mapping, content quality, conversion pathways, and authority building.
• Ensure Parallels continues to perform strongly in traditional search while preparing for the future of AI-mediated discovery.
• Diagnose and resolve SEO performance issues across large-scale web properties.
• Drive Content, Authority & Discoverability
• Partner with Product Marketing to translate product capabilities, launches, roadmap themes, and use cases into discoverable narratives.
• Build topic authority across virtualization, Windows on Mac, Apple enterprise adoption, developer workflows, gaming, productivity, managed devices, and cross-platform work.
• Create content and information architecture that serves both human buyers and AI retrieval systems.
• Support digital PR and partner/channel content strategies that increase trusted references to Parallels across the web.
• Use AI tools responsibly to accelerate research, content optimization, competitive analysis, and workflow efficiency.
• Help simplify complex technical messages into clear, compelling stories for customers, partners, and search/discovery platforms.
• Lead Measurement, Experimentation & Executive Communication
• Define clear KPIs for both SEO and GEO, including traffic, rankings, conversions, technical health, content performance, brand visibility, AI citations, and recommendation presence.
• Build test-and-learn frameworks for GEO experiments.
• Translate complex changes in search and AI discovery into clear business implications for executives.
• Use data to prioritize investments and communicate progress, risks, and opportunities.
• Manage SEO/GEO tools, vendors, agencies, and reporting systems as needed.

Qualifications

• 8+ years leading SEO, organic growth, search strategy, or discoverability programs.
• Deep technical SEO expertise with a proven record of improving organic growth at scale.
• Strong understanding of content strategy, authority building, information architecture, and search intent.
• Demonstrated curiosity and practical experience with AI-driven discovery, GEO, LLM-powered search, or emerging search experiences.
• Ability to define a new discipline while continuing to operate and improve a mature SEO function.
• Experience influencing Product, Engineering, Product Marketing, Content, Analytics, Communications, and executive stakeholders.
• Strong analytical skills and comfort building reporting frameworks where measurement is imperfect.
• Excellent communication skills with both technical and non-technical audiences.
• Hands-on familiarity with enterprise SEO and analytics tools such as Google Search Console, GA4, Looker/Tableau, Ahrefs, Semrush, Screaming Frog, Botify, Conductor, BrightEdge, Similarweb, or comparable platforms.
• Strong project management skills and ability to manage multiple initiatives across teams and time zones.

Requirements

• Experience in SaaS, developer tools, virtualization, enterprise productivity, managed devices, or infrastructure technology.
• Understanding of Apple, Windows, Mac, developer, SMB, enterprise, and partner/channel ecosystems.
• Familiarity with semantic search, entity optimization, structured data, knowledge graphs, retrieval systems, and AI citation behavior.
• Experience working with GEO tools that monitor AI search visibility, brand mentions, citations, and recommendation share-of-voice across platforms such as ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and Copilot.
• Experience using modern AI tools for research, content analysis, workflow automation, and experimentation.
• Experience managing agencies, vendors, or distributed teams.
• Comfort working in a global, remote-first environment with asynchronous collaboration.

Benefits

• Empowering work environment with flexibility in work hours and locations.
• Support for personal and professional growth.
• Inclusive culture that values diversity and individuality.