[Hiring] Director, Regional Marketing AMR @Oxford Nanopore Technologies

Role Description

In this role, you will be responsible for developing, managing, and implementing the regional marketing strategy for the AMR region. This role will also provide support to facilitate and enable the channel partners across the AMR region, to help reach the company’s revenue goals and translate market insights and product knowledge into competitive strategies and tactics.

As the Director of Regional Marketing, you will work closely with colleagues in global marketing and commercial leadership in AMR to ensure alignment of focus areas to support the region's commercial goals. You will monitor the overall performance of the marketing activities in the assigned territories in the region in line with the company’s global strategic priorities and business growth.

The ideal candidate for this position will have demonstrated the ability to lead high-performing teams, as well as have a solid understanding of the genomics market in the region with success in developing product market strategies, both short and medium term, including planning and executing of regional strategies and growing market penetration.

• Define, develop and implement regional marketing strategies that align with the overall business goals and drive growth in the region.
• Translate regional market trends, competitive landscape, and customer insights to inform global marketing decisions, product roadmap and optimise local strategies including regional enablement.
• Lead the company’s new product launches in the region and upsell strategies for on-market solutions; design omnichannel campaigns (including digital, events, and partners) tailored for the region.
• Oversee and drive integrated and innovative marketing campaigns and events that differentiate the brand and contribute to the sales opportunity pipeline.
• Identify and oversee the implementation of marketing initiatives through the execution of campaigns, events, and regional projects to drive business growth.
• Own regional marketing budgets, ensuring efficient allocation of resources with clear return on investment.
• Partner with the Regional Commercial VP/GM as well as Strategic Marketing leadership to jointly deliver revenue objectives through marketing pipeline-building initiatives with developed data-driven insights on regional customers and behaviour, applications and market segments.
• Partner with regional sales and channel partners to build marketing-driven pipeline, enable adoption of global tools, competitive messaging, and localised campaigns to accelerate adoption.
• Represent as a senior marketing voice at major regional conferences and customer-facing events.
• Lead the regional marketing team (Associate Directors/Managers) in building a high-performing, collaborative, data-driven culture.
• Act as a senior member of the regional leadership team (matrixed with global and regional functions), participating in business planning, budgeting, forecasting and cross-functional collaboration.
• Establish and monitor key marketing metrics and report results to regional commercial leadership and global marketing leadership.
• Ensure global cross-functional collaboration with regional counterparts across EMEAI and APAC.
• Any other duties as might be required within the remit and responsibilities of the post.

Qualifications

• Advanced degree in a biological sciences discipline (MSc/PhD preferred)
• Minimum of 10 years of progressive marketing experience in the life sciences/genomics sector, including at least 3-5 years in a senior regional marketing/segment marketing leadership role supporting multiple countries/territories.
• Proven track record of defining and executing marketing strategies that deliver measurable commercial growth.
• Deep knowledge of genomic sequencing or adjacent life science/biotech market segments (research, translational, clinical, applied) and commercial dynamics, including channel partners, KOLs and local networks/consortia.
• Exceptional leadership, communication skills, with the ability to translate strategy into action, guide a team, and influence across functions to drive execution.
• Demonstrate experience in leading teams, managing budgets, operating in a global or matrix organisation, and influencing cross-functional stakeholders.
• Strong commercial acumen; proven ability to work hand-in-hand with sales leadership and channel partners.
• Familiarity with marketing automation/CRM tools (e.g., Salesforce), campaign analytics/data-driven decision-making (e.g. KPIs, reporting, ROI).

Requirements

• The salary for this role is between $153,215 and $200,000 USD. The salary offered will reflect the skills and experience of the candidate.
• Certain roles within ONT are eligible for annual bonus and stock. These awards are allocated based on individual performance.
• Employees based in the US have the option to choose healthcare benefits, participate in the company 401(k) plan and company match, we also offer short-term and long-term disability coverage, basic life insurance, and commuter benefits to name a few.

Company Description

Oxford Nanopore Technologies: Our goal is to bring the widest benefits to society through enabling the analysis of anything, by anyone, anywhere. The company has developed a new generation of nanopore-based sensing technology for faster, information rich, accessible and affordable molecular analysis. The first application is DNA/RNA sequencing, and the technology is in development for the analysis of other types of molecules including proteins. The technology is used to understand and characterise the biology of humans and diseases such as cancer, plants, animals, bacteria, viruses, and whole environments. With a thriving culture of ambition and strong innovation goals, Oxford Nanopore is a UK headquartered company with global operations and customers in more than 125 countries.