[Hiring] Director - Product Marketing @SaaS Labs

Role Description

We are looking for an exceptional Assistant Director - Product Marketing to drive our positioning, product storytelling, and revenue impact.

• Define market strategy and positioning: Conduct deep market research and competitive analysis to position our products for maximum impact.
• Customer-centric content & storytelling: Craft messaging that speaks to our ideal customer profiles (ICPs), ensuring differentiation and innovation in a crowded landscape.
• Revenue acceleration: Partner with Sales and Customer Success to optimize conversion rates and increase Net Revenue Retention (NRR).
• GTM execution: Lead high-impact product launches, develop compelling sales enablement assets (pitch decks, battlecards, and case studies), and drive adoption strategies.
• Data-driven optimization: Measure, analyze, and refine strategies based on performance insights and customer feedback.
• Strategic leadership and impact: Define product marketing strategy org-wide, aligned to revenue goals and roadmap.
• Mentor and scale a team of passionate product marketers, and uphold a culture of creativity and excellence.

Qualifications

• 10+ years of product marketing experience with a proven track record of leading GTM initiatives. B2B SaaS experience is preferred.
• 5+ years leading high-performing teams, with a hands-on, EQ-driven approach to leadership.
• Master storyteller with exceptional written, verbal, and visual communication skills.
• Experience with PLG & SLG strategies and deep understanding of SMB and Mid-Market customer segments.
• Domain expertise in CCaaS or adjacent markets is a plus.

Benefits

• Take time off when you need it. We trust you to manage your energy and schedule responsibly.
• We don’t track hours, just impact. Work when you’re most productive, as long as you show up for your team.
• Competitive pay that reflects your skills, experience, and the value you bring.
• Once a year, we also trade Zoom calls for real hugs and high-fives, gathering somewhere nice and sunny to connect, recharge, and celebrate.
• Comprehensive physical and mental health coverage for you, your partner, and your family, because care shouldn’t come with fine print.