[Hiring] Director, Product Marketing @Pearlhealth
Mar 27, 2025 - Pearlhealth is hiring a remote Director, Product Marketing. 💸 Salary: $160,000 - $200,000 per year, plus bonuses and equity options. 📍Location: USA.
Role Description
We're looking for a versatile, strategic Product Marketer to join Pearl at a pivotal moment in our growth. Since launching Product Marketing in 2022, we've evolved significantly—and now, we’re excited to bring on someone who can elevate its role in shaping our go-to-market strategy, business expansion, and product engagement.
In this role, you'll have the opportunity to influence key decisions and drive meaningful impact as part of a high-performing team. We’re seeking a proactive, ownership-driven individual contributor who thrives in a fast-paced environment, excels at leading cross-functional initiatives, and is eager to make an immediate difference in our sales, product, and business performance.
Key Responsibilities
- GTM Strategy & Execution: Develop and execute on go-to-market plans to drive successful product and market segment launches through compelling messaging, positioning, and promotional activities.
- Messaging & Positioning: Collaborate with cross-functional teams, including product management, sales, data science and analytics, and growth solutions to ensure that product messaging & positioning, as well as pricing & packaging, are resonant, impactful, and consistently and effectively communicated.
- Sales Enablement: Collaborate closely with company leaders, our network development team, and cross-functional stakeholders to ensure that our team has the messaging and tooling needed to resonate with target customers; develop materials such as playbooks, pitch decks, one-pagers, videos, case studies, and product guides.
- Demand Generation & Campaign Support: Contribute meaningfully to demand generation campaigns that strategically move target customers from awareness to consideration and conversion; test, monitor, and refine messaging and positioning to optimize campaign performance.
- Content Creation: Create content and collateral to support our go-to-market efforts, thought leadership, and brand campaigns, including whitepapers, reports, blogs, and webinars that tell a crisp, differentiated, and persuasive story.
- Strategic Communications & PR: Contribute to messaging and content creation related to important company announcements and initiatives, including press releases and supporting multimedia materials, executive speaking engagements, etc.
- Customer Insights & Research: Conduct market research to identify buyer needs, competitive landscape, and market trends, and use these insights to shape messaging and positioning strategies and marketing plans.
- Analyst Relations: Drive strategic engagement with the analyst community to help refine our go-to-market strategies, messaging, and positioning, and secure coverage in major analyst reports on technologies and service offerings in our industry.
Qualifications
- Bachelor’s degree or equivalent work experience; MBA is a plus.
- 4+ years of product marketing experience for B2B software in a Sales-led growth environment; healthcare industry experience is a plus.
- Experience crafting messaging and positioning for technology products.
- Proven ability to create content and collateral for product marketing efforts.
- Excellent written communication skills.
- Strong track record of building relationships, collaborating across teams, and leading cross-functional initiatives.
- Self-starter who can work independently and manage multiple projects simultaneously.
- Strong analytical skills, with experience using data to drive marketing strategy and decision-making.
Compensation and Benefits
The salary range Pearl Health expects to pay for this position is between $160,000 and $200,000 per year. Full time employees are also eligible for annual discretionary bonus and equity options. Where a given candidate falls within the compensation range will depend on a variety of factors, including, but not limited to, the candidate’s relevant skills, experience and location, labor market conditions and participation, if any, in other compensation arrangements. Pearl Health provides its employees a competitive benefit package.
Similar Remote Jobs
More jobs at Pearlhealth
-
Data Analysis $160,000-$180,000 per year USAApr 01, 2025
-
Software Development $130,000-$180,000 per year USAMar 28, 2025
More Marketing jobs
-
Marketing $120,000 - $130,000 annual base salary + bonus + equity USAApr 06, 2025
More jobs in USA
-
Sales / Business 50k to 200k+ potential in first year USAApr 06, 2025
-
All others $15- $17 USAApr 06, 2025
Kickstart Your Job Search
Unlock 55,371 additional remote jobs, advanced search & email notifications
Too many emails? Declutter your inbox with Meco
Your home for reading newsletters
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
💸
$160,000 - $200,000 per year, plus bonuses and equity options
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 27, 2025
|
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
