[Hiring] Director, Performance and Growth Marketing @Kiddom

Role Description

Kiddom is transforming K–12 education by bringing high-quality curriculum, instructional tools, and student analytics together in one coherent system. The Director leads demand generation and performance for the go-to-market team, owning campaign operations, paid media, lifecycle programs, the multi-touch attribution model, and funnel reporting from first touch to sales handoff.

• Owns the annual and quarterly demand gen plan by market, segment, and product, built with the VP of Marketing and Sales leadership.
• Owns the marketing-sourced pipeline forecast and runs campaigns, content calendars, launches, and metrics.
• Owns performance for Google Ads, LinkedIn, social media campaigns, and Profound Ad Studio.
• Runs experiments on messaging, offers, and conversion, and optimizes against cost per lead and marketing-sourced pipeline.
• Administers Salesforce Marketing Cloud operations, including audience, segmentation, agentic scheduling, deliverability, sender reputation, and forms.
• Designs the path from Salesforce campaign to Sales Account Executive notification.
• Owns lifecycle and nurture programs across prospects and current customers.
• Reports the weekly and monthly lead, funnel, and pipeline metrics for Marketing leadership, Sales, and the executive team.
• Defines the attribution approach with the VP of Marketing.
• Develops targeting and measurement for account-based marketing and territory programs by market.
• Runs a regular operating cadence with Sales leadership, field teams, Customer Success, and Revenue Operations.
• Writes clear requirements for integrations, automations, and data needs.

Qualifications

• 8+ years in B2B demand generation, performance marketing, or marketing operations.
• Hands-on experience with Salesforce Marketing Cloud or an equivalent enterprise marketing automation platform.
• Experience running paid media programs (search, paid social, or display) with budget ownership.
• Experience building lead flow and routing, and defining MQL and lead scoring with Sales and Revenue Operations.
• Experience with account-based or territory-based marketing.
• Strong analytical skills: builds funnel, conversion, and attribution reporting for executives.
• Daily, practical use of Claude or similar AI tools for analysis, scaling, integrations, and documentation.
• Sound judgment with incomplete information, and the ability to explain trade-offs to non-technical leaders.

Requirements

• GA4 experience, including attribution and reporting design.
• Familiarity with SEO and AEO, and how AI search visibility is measured.
• Experience with low-code tools or AI agents for workflow automation and marketing tools.
• Familiarity with K-12 education, district buying cycles, and curriculum adoption.

Benefits

• Competitive salary
• Meaningful equity
• Health insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance
• 401k plan
• One Medical membership (in participating locations)
• Flexible vacation time policy (subject to internal approval), average use 4 weeks off per year.
• 10 paid sick days per year (pro rated depending on start date)
• Paid holidays
• Paid bereavement leave
• Paid family leave after birth/adoption: Minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents.
• Commuter and FSA plans

Company Description

Kiddom is a K-12 curriculum and instructional platform company serving districts and schools.