[Hiring] Director, Partner Marketing @DEPT®

Role Description

As Director of Partner Marketing, Americas, you will lead the strategic development and hands-on execution of co-marketing, demand generation, and partner-aligned events across the Americas.

• Build & Execute Co-Marketing Strategy
  • Develop and roll out joint marketing plans with strategic partners.
  • Generate campaigns spanning webinars, case studies, thought leadership, email programs, and partner marketplace content.
• Drive Pipeline & Demand Generation
  • Partner with Growth, Partnerships, and Regional Marketing to launch sourced and co-sourced demand campaigns.
  • Track and optimize for KPIs, ROI, and pipeline targets.
  • Create demand plays aligned to partner incentives, MDF/coop budgets, and regional sales priorities.
• Lead Events & Experiences
  • Plan and manage partner-aligned events (executive roundtables, CIO experiences, roadshows, workshops, conferences such as Adobe Summit).
  • Manage speaker submissions, session content, booth messaging, and overall event activation strategy.
• Oversee Content & Messaging Development
  • Develop partner-driven content and campaigns across teams.
  • Craft compelling stories around AI-powered services, cloud migrations, personalization, media innovation, and commerce, ensuring messaging aligns with DEPT®’s brand and partner positioning.
• Manage Partnership Operations
  • Oversee partner portals, listings, marketplace profiles, badge/tier updates, awards submissions, and general partner governance.
  • Collaborate with Alliances to support tier requirements and partner status goals.
  • Maintain a shared calendar of partner campaigns, events, and GTM programs to align teams.

Qualifications

• Significant experience (ideally 7–10+ years) in partner marketing, alliances marketing, or integrated B2B marketing, preferably within agencies, technology, or SaaS environments.
• Proven success working with enterprise-grade tech or media partners (Google, Adobe, etc.).
• Demonstrated track record of building joint marketing programs that drive pipeline/demand, with strong analytical and performance-optimization skills.
• Experience conceptualizing and executing content and storytelling around technical/enterprise offerings and professional services, for both marketing and executive audiences.
• Strong event & experiential marketing experience, from conceptualization to execution at conferences, roundtables, roadshows, and workshops.
• Excellent cross-functional stakeholder management, collaboration, and communication skills. Ability to balance strategic leadership with hands-on execution.
• Adaptability, creativity, and a proactive mindset. Comfortable navigating ambiguity and fast-paced environments.
• Passion for emerging technologies, AI-powered services, and modern digital experiences.

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

Company Description

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data.