[Hiring] Director of Social Media @Sierra Club

Role Description

The Director of Social Media is a strategic, creative leader who shapes how Sierra Club shows up on social media. They do this by leveraging data and audience segmentation and combining an understanding of the latest social trends and creative content to tell a cohesive public narrative, generate concrete campaign wins, and foster meaningful engagement. This position requires a proven track-record of managing people, projects, and platforms to achieve successful outcomes around list growth and retention, campaigning and organizing, culture change, fundraising, and brand objectives.

This person must be comfortable working in a fast-paced, multi-tasking environment and managing a small team within a much larger group of stakeholders. The Director of Social Media will advocate for the strategies and build and manage the systems, processes, and standards that enable effective social media collaboration across the organization. They will serve as a strategic partner and educator to a variety of internal stakeholders, helping our colleagues understand how to work effectively with the Social Media team and support them in translating their expertise and priorities into compelling content for our social media audiences.

To be successful, the Director of Social Media will be on the leading edge of understanding social media trends, platforms, technologies, and marketing techniques; with a track record of using metrics to adapt these strategies and improve results. The ideal candidate will have an understanding of climate and environmental issues, tracking movement in narratives and cultural trends that can help the movement do the vital work of protecting people and planet while advancing solutions.

• Social Media Identity Development: Leads on the creative development and delivery of Sierra Club’s social media identity – including voice, visual style, creative content, and innovative platform strategies – in close partnerships with key cross-departmental stakeholders.
• Creative and Reflexive Content Strategy: Stays nimble and on top of latest industry trends, breakthrough creative campaigns, pop culture, and current events – taking advantage of moments and trends in real-time.
• Developing and Advancing the Team: Develops a team of strategists, creatives, and content developers, managing individuals to contribute at their highest level.
• Programming: Sets and achieves programmatic goals through the integration of marketing functions, fundraising, storytelling, list growth, crisis response, influencer engagement and organizing tactics.
• Process and Governance: Develops, adapts, and supports a governance structure for our social program; including social media processes for internal and external Sierra Club audiences and key stakeholders.

Qualifications

• A Do-er and a Director: Experience doing top-to-bottom of what is required of a Social Media team; demonstrated track record of both directing a team to successful outcomes, and rolling up your sleeves to do the work alongside of your team as needed.
• Creative: Social media and change-making strategies driven through innovative and story-based content.
• Building a Program: Ability to build a social media program from top-to-bottom; proven history of developing processes and infrastructure needed to establish and grow a program.
• Leadership: Significant management experience with a demonstrated ability to effectively communicate, coach, and support teams in working effectively together.
• Social Technology: Deep expertise with social media platforms e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Reddit, and Substack.
• Equity: Model effective equity analysis and practice; demonstrate a sophisticated understanding of how group dynamics impact supervisory relationships, organizational culture, partnerships, campaigns and coalition work.

Requirements

• Experience in the environmental movement or social justice advocacy space: Campaigning, creating public demand for a policy, training volunteers, holding the decision makers accountable, and/or taking delivery on campaign goals.
• Influencer cultivation and partnership have been a core part of your past social media strategy and programmatic development.
• Top-Notch Organization Skills: Ability to manage multiple priorities, timeliness, and attention to detail.

Benefits

• The salary range for this position is $140,000 - $150,000 annually.
• The Sierra Club offers a competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.