[Hiring] Director of Search & Performance Marketing @Markinuity

Role Description

We're looking for a Director of Search & Performance Marketing to come in, own the search function, and help us expand into paid advertising services we're not currently offering. This isn't a "manage the existing playbook" role. This is a "help us build the next chapter" role.

If you're a Local SEO expert who also knows paid media — Google Ads, LSAs, social ads — and you want the title, the autonomy, and the upside that comes with actually moving the needle, keep reading.

The Reality of This Role

• Real autonomy— this function is yours to build
• Direct access to leadership— no layers, no politics
• A niche you can become the expert in— home services local search is a specific, defensible expertise
• Upside— we do profit sharing, and we mean it. If the agency grows because of what you build, you participate in that growth
• Flexibility— this is a remote position

We prefer someone in the Atlanta metro, Chattanooga, or Upstate South Carolina/Clemson corridor who can come in for collaboration periodically. Fully remote candidates with exceptional credentials will be considered.

Compensation is a combination of salary, performance pay, and profit sharing.

What You'll Own

• Local SEO (your foundation):
  • Lead local SEO strategy and execution across a portfolio of home service clients
  • Own Google Business Profile optimization, multi-location management, and GBP health monitoring
  • Drive technical SEO, on-page optimization, citation building, and link strategy
  • Stay ahead of algorithm updates and translate them into client-facing strategy
  • Be the internal expert — train, guide, and elevate the rest of the team
• Paid Media (where we're growing):
  • Help us build and launch Google Ads as a service offering — from strategy to execution
  • Lead the rollout of Local Service Ads (LSAs) as a new revenue line
  • Develop and manage paid social campaigns (Meta, primarily) for home service clients
  • Help us productize these services so they scale
• Agency Growth:
  • Work directly with ownership to shape service offerings and positioning
  • Contribute to proposals, client strategy calls, and new business pitches
  • Build the systems and processes that let us deliver paid media at scale

Qualifications

• 4+ years in Local SEO — you can talk NAP, GBP suspensions, local pack rankings, and multi-location architecture without breaking a sweat
• Proven experience managing Google Ads campaigns — not just watching dashboards, actually building and optimizing
• Working knowledge of LSAs — setup, verification, budget management, lead quality
• Strong communicator — you can explain a strategy to a client who thinks SEO is a button you press
• Self-directed — you don't need someone standing over you

Requirements

• Home service industry experience (garage doors, HVAC, plumbing, roofing, electrical — the trades)
• Experience in a boutique agency or as a consultant/freelancer
• Paid social (Meta Ads) experience
• Familiarity with GHL (GoHighLevel) or other CRM/marketing platforms