[Hiring] Director of Revenue Marketing @QAD, Inc.

Role Description

Redzone is looking for a results-driven Director of Revenue Marketing to lead our field marketing organization and drive new-customer pipeline growth. This leader will own the strategy and execution of regional marketing programs, including:

• Tradeshows
• Industry events
• Executive dinners
• Customer roundtables
• Webinars
• Account-based campaigns

Working in close partnership with Sales and Digital Marketing, you will translate business growth targets into integrated regional marketing plans, prioritize investment, and build programs that engage target accounts and generate measurable pipeline.

This is a strategic, hands-on leadership role for someone who understands how to turn marketing investment into business results. You will lead a team of regional field marketers, build strong partnerships with Sales, and establish a scalable approach to pipeline generation and performance measurement.

Qualifications

• 10+ years of B2B marketing experience, with a proven track record in field marketing, demand generation, or revenue marketing.
• Extensive knowledge of Salesforce and other analytics tools.
• Data driven and ability to translate top of funnel marketing metrics to business outcomes.
• Exceptional communication skills and ability to regularly present to a senior audience.
• 5+ years of experience leading and developing marketing teams.
• Demonstrated success translating sales objectives into regional marketing.
• Manufacturing background and experience desired but not required.

Requirements

• Drive Regional Pipeline Growth
• Own field marketing's contribution to new-customer pipeline targets, partnering with Sales and Marketing leadership to establish goals and priorities.
• Translate regional sales objectives into integrated marketing plans aligned with target markets, territories, ideal customer profiles, and named accounts.
• Lead regional programs spanning tradeshows, industry events, executive dinners, webinars, and targeted account campaigns.
• Develop coordinated engagement strategies before, during, and after events to convert interest into qualified meetings and sales opportunities.
• Partner with Digital Marketing to extend the reach and impact of field programs through paid media, website, content, email, and account-based marketing.
• Lead Investment and Performance
• Own the field marketing budget, allocating resources based on pipeline potential, regional priorities, and program performance.
• Measure success through pipeline sourced and influenced, account engagement, conversion rates, cost per opportunity, and return on investment.
• Continuously evaluate programs and reallocate investment toward the channels, events, and campaigns delivering the strongest business impact.
• Establish consistent reporting and performance reviews that give leadership clear visibility into marketing's pipeline contribution.
• Build Strong Sales and Marketing Alignment
• Partner with regional sales leaders to align on pipeline targets, territory priorities, account lists, and program strategies.
• Establish clear processes for lead routing, sales follow-up, meeting conversion, and opportunity progression.
• Work with Marketing Operations to ensure accurate campaign tracking, attribution, and reporting across Marketo and Salesforce.
• Coordinate with Product Marketing and Customer Marketing to align messaging, launches, account engagement, and marketing calendars.
• Lead and Develop the Team
• Lead, coach, and develop regional field marketers, establishing clear performance expectations and accountability for results.
• Build a high-performing team that operates strategically, partners effectively with Sales, and executes regional plans with increasing independence.
• Establish scalable planning and execution processes that improve consistency and effectiveness across regions.

Benefits

• Your health and well being are important to us at QAD. We provide programs that help you strike a healthy work-life balance.
• Opportunity to join a growing business, launching into its next phase of expansion and transformation.
• Collaborative culture of smart and hard-working people who support one another to get the job done.
• An atmosphere of growth and opportunity, where idea-sharing is always prioritized over level or hierarchy.
• Compensation packages based on experience and desired skill set.
• This role is eligible for the Marketing Bonus Plan.