[Hiring] Director of Product Marketing @Stronger Consulting

Role Description

ANet is seeking a Director of Product Marketing to build and scale the messaging, proof, and sales enablement systems that drive adoption of Compass Math, a new assessment product. This is a high-impact, cross-functional role at the center of ANet’s growth strategy.

• Work closely with Sales, Product, and Implementation to ensure district leaders understand the value of Compass Math.
• Provide Sales with narratives, evidence, and materials needed to convert interest into pilots.
• Occasional travel (1-2 times per year) for team building and cross-team planning.

Responsibilities

• Strengthen ANet’s go-to-market engine through clear positioning, persuasive proof, and disciplined messaging.
• Define and refine Compass positioning and value proposition for priority segments.
• Own the core messaging Sales uses to engage districts and move opportunities toward pilots.
• Develop messaging that addresses buyer needs, objections, and decision criteria.
• Ensure consistent use of messaging across sales materials, campaigns, and communications.
• Partner with Product to incorporate market feedback and inform roadmap priorities.
• Build and maintain a system of case studies, proof points, and sales materials for outreach and meetings.
• Equip Sales with clear narratives, talk tracks, and assets that improve SQL → pilot conversion.
• Ensure materials are adopted and used by Sales—not just created.
• Ensure all external claims are credible, defensible, and aligned with product reality.
• Develop clear, compelling messaging for product releases, pilot offerings, and service packages.
• Collect structured buyer and product feedback from Sales and Implementation teams.
• Identify recurring buyer objections, lost deals, and messaging gaps.
• Monitor competitor positioning and emerging trends in assessment and instructional coherence.

Qualifications

• 6–10+ years of experience in product marketing, market strategy, consulting, or insights roles within education or edtech.
• Experience defining positioning and translating evidence into persuasive sales and marketing assets.
• Bias toward action - comfortable producing and iterating quickly.
• Background partnering cross-functionally with product, sales, and executive leaders.
• Demonstrated ability to turn data and partner experience into compelling positioning and enablement materials.
• Exceptional written communication skills—able to craft clear, concise, and persuasive messaging.
• Strong analytical mindset with experience synthesizing quantitative and qualitative inputs.
• Ability to manage multiple workstreams and prioritize based on revenue impact and strategic importance.
• Deep commitment to educational equity and improving outcomes for historically underserved students.

Requirements

• Strong commercial judgment—understanding how district leaders evaluate solutions and make purchasing decisions.
• Ability to balance rigor with clarity, ensuring messaging is both credible and persuasive.
• Ability to translate complex ideas into simple, actionable narratives that Sales can use effectively.
• Comfort using AI tools and research platforms to accelerate synthesis and refine messaging.
• Sound judgment about framing and its impact on stakeholder perception.
• Strong project management skills with attention to cross-functional coordination.
• Solution-oriented approach to ambiguity and evolving priorities.

Compensation

The salary range for this position is between $99,144 - $148,716. New hires will start between the range minimum and midpoint ($99,144 - $123,930) based on qualifications assessed during the hiring process, past experience, and internal equity. In order to uphold our commitment to transparent, equitable, competitive, and sustainable compensation, ANet does not negotiate pay.

Benefits

• Medical, dental, and vision insurance where ANet pays a portion of the cost for employees and their families/domestic partners.
• Generous paid time-off including 10 paid holidays and paid days off between the Christmas and New Year’s holidays.
• Paid parental leave.
• Educational expenses reimbursements.
• Flexible spending accounts.
• Professional development.
• 401(k) plan with a 4% match.
• Short and long-term disability coverage.
• Basic life and personal accident insurance.