[Hiring] Director of Product Marketing @Medallion

Role Description

Medallion is hiring a seasoned Director of Product Marketing to help healthcare organizations free their teams from administrative burdens and accelerate time-to-revenue. You’ll lead the go-to-market strategy and product positioning for our B2B enterprise solutions.

In this role, you will:

• Bridge the gap between product, marketing, and sales, ensuring effective communication of our products to the market.
• Conduct market research, competitive analysis, and pricing strategy.
• Enable our sales teams with insights and tools to drive revenue growth.
• Influence the success and adoption of our products.

This role reports to the Vice President of Marketing and base compensation for this role may land between $175,000 - $220,000. In addition to base salary, Medallion offers equity, bonus, and benefits as part of the total compensation package.

Responsibilities

• Own ICP segmentation and prioritization by conducting market research and leveraging customer data.
• Craft compelling positioning and messaging tailored to target ICPs.
• Design and execute go-to-market strategies that reach and convert target customers.
• Drive customer advocacy and retention through thoughtful feature launches and education campaigns.
• Lead market research efforts to inform product roadmap, positioning, and pricing strategies.
• Own the pricing and packaging strategy for our enterprise solutions.
• Partner with revenue enablement to create impactful enablement materials.
• Measure and optimize product marketing performance using data.
• Oversee, mentor, and grow the product marketing team.

Qualifications

• 7+ years of experience in product marketing in a B2B enterprise SaaS or technology environment.
• Proven history of creating positioning and messaging that supported rapidly growing product lines.
• Strong analytical mindset with proven ability to research and synthesize data.
• Acts as the voice of the customer by engaging in direct customer conversations.
• Extremely organized and detail oriented with the ability to switch between leadership and execution.
• Experience across pricing and packaging, ICP development, and influencing Product roadmap.
• Demonstrated ability to influence and work cross-functionally.
• AI-forward researcher leveraging modern tools for customer and market insights.
• Experience using tools such as Gong, Salesforce, Figma, GetWhy, and Spekit.