[Hiring] Director of Product Marketing @Wealthfront

Role Description

Wealthfront is looking for an experienced Director of Product Marketing to lead go-to-market strategy for our Banking and Home Lending businesses. As the newest member of the growing Marketing org at Wealthfront, you’ll help shape a world-class Product Marketing team while diving deep into customer insights, crafting product narratives, leading go-to-market efforts, and identifying new growth opportunities. You’ll work closely with partners across the company, in Product, Engineering, Design, Insights, and others.

The product marketing team is a critical function that helps define the roadmap, find desperate audiences, refine positioning, and scale products after they have found product market fit. Successful product marketers at Wealthfront are able to:

• Define and validate the value and growth hypotheses for a product
• Be energized by iterative experimentation
• Excel in ambiguous environments
• Be fluent with qualitative and quantitative data
• Be strong cross-functional leaders and communicators
• Be highly collaborative and oriented toward product-led growth

Success will require strategic thinking, analytical rigor, and a customer-focused mindset. You’ll help us build and grow financial products that favor people, not institutions.

Responsibilities:

• Lead the team in crafting and executing strategies to bring new products to market, from identifying initial desperate audiences to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit.
• Develop positioning, audience, and distribution strategies for new and existing products.
• Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences.
• Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth.
• Craft focused briefs, rooted in business and customer insights, for creative teams to execute against.
• Be a voracious consumer of culture and help highlight trends that can inform our creative strategy.
• Lead business performance recaps and findings with executive leadership team.
• Manage a team of product marketers, contributing to a culture of excellence, curiosity, and respect.

Qualifications

• 8+ years in consumer product marketing or growth marketing, with technology and/or startup experience.
• Passionate storyteller with strong communication, presentation, and writing skills.
• Strategic thinker who equally values creativity and marketing effectiveness.
• Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives.
• A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments.
• A low-ego leader with a willingness to get into the details and a tendency to make others around them successful.
• Experience managing and developing a team of marketers.
• Personal finance knowledge and experience is a big bonus, but not required.
• Bachelor's degree or higher.

Requirements

• Estimated annual salary range: $196,000 - $221,000 USD plus Equity.
• Benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!

Company Description

Here at Wealthfront, our mission is to create a financial system that favors people, not institutions. We do this by leveraging technology to build powerful, low-cost, and easy-to-use financial products that help modern investors grow and manage their money.

We started with the ambition to transform the investment advisory business. By automating strategies typically reserved for the wealthy, we unlocked access to high-quality investment advice for a digitally-native generation that was underserved by traditional institutions. Since then, we've expanded to a full suite of products designed to help our clients turn their savings into long-term wealth, including:

• A Cash Account that, through our partner banks, offers one of the highest annual percentage yields on uninvested cash in the industry, while providing instant and secure access to your money with no account fees and a full suite of checking features.
• A zero-commission Stock Investing Account with 50+ handpicked collections that help DIY investors discover new companies and make smarter investing decisions.
• Multiple automated investing portfolios designed to unlock tax savings through sophisticated strategies like fixed income, tax-loss harvesting, and direct indexing—which we offer at industry-leading low costs and accessible minimums.

Our award-winning products have attracted over 1 million clients who trust us with more than $90 billion of their hard-earned savings—and we're far from done. If you’re inspired to help us reshape the financial industry as we create our next chapter, let’s talk!