[Hiring] Director of Paid Media @Nysonian

Role Description

Nysonian is hiring a Head of Paid Media to own acquisition performance across NOBL and Flo, personally managing paid channels at scale and driving profitable growth. This role reports to Daniel (Co-CEO) and works closely with the performance creative and data teams.

• Hands-on media buying across Meta, Google, TikTok, Snapchat, and AppLovin; launching campaigns, analyzing performance, and making spending decisions daily across all brands.
• Landing-page creation and testing: turning campaign insights into page variants tailored to specific ads, audiences, and offers. You'll execute this yourself, not request it from others.
• Deep account analysis: connecting ad performance to landing-page behavior, conversion data, and funnel dynamics to diagnose what's working and what's broken.
• Hypothesis development and testing: forming your own theories about platform dynamics and account optimization, then running live tests to validate them.
• Scaling strategy and execution: determining how much incremental spend each channel and campaign can absorb, where to redirect budget, and when to cut or consolidate.
• Performance monitoring and autonomous decision-making seven days a week. Accounts need attention on weekends, and you won't hand off buying responsibility because it's Saturday.

Qualifications

• Recent, hands-on media-buying experience: you personally launched, analyzed, and scaled campaigns in Meta Ads Manager. A management title or big brand on your résumé doesn't count—we need evidence you did the actual work.
• Personally managed at least $1 million per month in media spend that you controlled directly.
• Direct-response copywriting and landing-page creation: you've written hooks, offers, objections, and proof points, and built and tested landing-page variations yourself.
• Deep Meta knowledge and obsessive attention to platform dynamics, including original thinking about campaign structure, targeting, and scaling approaches.
• Strong analytical foundation: you understand CAC, new-customer ROAS, attribution limits, and how to move beyond "ROAS is down" to diagnose root causes.
• Ability to connect acquisition performance to creative, offers, funnels, and landing pages—you see the full customer journey, not just ad-account metrics.
• AI workflow already in active use: you have a demonstrated, concrete workflow showing how AI helps you analyze, write, build, or test faster.
• Comfort with autonomy and influence: you propose the next move, don't wait for us to decide it.

Requirements

• This Role Is Not a Fit If:
• You've never personally created and tested landing pages yourself, or you treat landing-page, copy, and offer improvements as someone else's responsibility.
• You stop analyzing at "ROAS is down" and can't dig through the ad, page, and conversion process to identify the likely problem and recommend a specific change.
• You wait for direction on what to test or where to adjust spending instead of proposing priorities yourself and expecting to execute on your own call.
• You won't personally manage the accounts on weekends or you view this as a nine-to-five role where account coverage ends Friday.

Compensation

We use a market-based approach to compensation. The expected total compensation range for this role is: USD $200,000 to $250,000. This role also offers a performance-based bonus tied to business impact (OTE $300-350k).

Benefits

• Comprehensive Health, Dental, and Vision Insurance options for you and your family.
• 100% Paid for Life and Disability Insurance.
• Paid Time Off.
• Nine (9) paid holidays per year.
• Complimentary NOBL & Flo Pilates products.
• Remote-first — core operating hours are 9-5 EST.