[Hiring] Director of Marketing Operations @OPSWAT

Role Description

We are hiring a Director of Operations Manager who will ensure all inbound and outbound demand is accurately captured, qualified, and converted into pipeline through well-designed processes, consistent execution, and actionable analytics. This is not a systems maintenance role. You are the person who keeps the infrastructure running smoothly and then asks: how do we make it smarter?

You will be a strategic partner to our Revenue Marketing, Field Marketing, SDR, and Sales Operations teams, and the connective tissue between our tools, our data, and our revenue goals. You will also work directly with our AI engineer to build the marketing integration tools, automations, and agent-assisted workflows that our platforms don't give us out of the box, and you'll be the internal champion who brings the rest of the team along.

What You Will Be Doing

• Own the Marketing Engine, and Make It More Efficient
  • Serve as the primary HubSpot admin, owning architecture, workflows, lifecycle stages, integrations, scoring models, nurture programs, and reporting.
  • Push HubSpot past its documented capabilities, including evaluating and deploying emerging agent capabilities within the platform.
  • Manage and optimize integrations across the full stack: HubSpot, SalesLoft, 6sense, ZoomInfo, Sequel.io (webinar platform), and SugarCRM (familiarity a plus; Salesforce experience accepted).
  • Keep the operational rhythm running. Lead routing, scoring, lifecycle nurtures, and campaign execution, ensuring the right data reaches the right people at the right time, every time.
  • Own martech budget, vendor relationships, and renewals. Bring rigor to every build-vs-buy-vs-automate decision and ensure every tool earns its place.
• Build With Our AI Engineer
  • Partner with our AI engineer to design and ship internal marketing tools: custom integrations between platforms, data pipelines, enrichment and research automations, and agent-assisted workflows that own repeatable work end to end.
  • Bring the problem definition. Identify where the friction actually is, scope what a solution needs to do, define success, and prioritize the queue so engineering effort goes to the highest-leverage work.
  • Own the marketing side of the build: requirements, data model, test cases, rollout, adoption, and documentation.
  • Set the quality bar for AI-assisted output. Decide what's good enough to go live, what needs a human in the loop, and what should be shut off.
• Platform Health & Governance
  • Monitor platform health across the stack, establish alerting frameworks, and proactively resolve system issues before they impact pipeline or campaigns.
  • Own platform documentation, enablement, change management processes, and release management cadences across all administered systems and the internal tools you help build.
  • Serve as the subject matter expert between Marketing, Sales, Operations, and IT for technology platform requests, projects, and escalations.
  • Translate business requirements from marketing and sales stakeholders into actionable technical configurations and system enhancements.
  • Be the guardian of marketing data integrity, maintaining compliance with GDPR and CAN-SPAM.
• Lead Management, SDR Alignment & Pipeline Contribution
  • Ensure all inbound and outbound demand is accurately captured, qualified, and routed with clear SLA accountability.
  • Own the end-to-end lead lifecycle: capture, enrichment, deduplication, scoring, routing, and SLA monitoring through to SDR handoff and opportunity creation.
  • Use automation and AI-assisted research to compress speed-to-lead and improve handoff quality.
  • Analyze lead follow-up performance, SLA adherence, and pipeline conversion from both inbound and outbound activities.
  • Partner with the Global SDR Director and Sales Ops to continuously improve lead flow, ABM account prioritization, and handoff quality.
  • Maintain and evolve lead scoring models informed by 6sense intent data, ZoomInfo and Cognism signals, and behavioral engagement.
• Funnel Performance & Growth Optimization
  • Think beyond the campaign. Own the full prospect-to-pipeline journey, building nurture programs that move people through the funnel.
  • Run structured growth experiments across funnel stages: A/B tests on nurture sequences, landing pages, lead scoring thresholds, and SDR follow-up cadences.
  • Take primary responsibility for campaign and funnel performance analysis. Monitor inquiry, conversion, and pipeline contribution metrics.
  • Deliver recurring performance summaries and actionable insights to Marketing and Sales stakeholders.
• Turn Data Into Direction
  • Build dashboards and reporting that tell a clear story about marketing's impact on revenue.
  • Partner with Sales Ops and analytics teams to ensure platform data is clean, structured, and accessible for tooling and executive reporting.
  • Act as the analytical point of contact for Marketing, ABM, and SDR teams, supporting demand review discussions with structured performance insights.
• Lead AI Adoption Across the Marketing Team
  • Design and manage automation and orchestration workflows across platforms to reduce manual effort, improve speed-to-lead, and increase conversion rates.
  • Evaluate and pilot AI features within the existing stack, including HubSpot, 6sense AI, and ZoomInfo Copilot.
  • Identify the highest-volume manual tasks across the marketing org and eliminate them with AI-assisted workflows.
  • Make AI fluency a team capability, not a personal one.

Qualifications

• 7–10+ years of B2B marketing operations experience, ideally in cybersecurity, SaaS, or enterprise technology.
• Deep HubSpot admin expertise: complex workflows, API integrations, lifecycle architecture, scoring models, and reporting.
• Proven experience with sales engagement platforms (SalesLoft preferred, Outreach accepted) and CRM systems (Salesforce accepted, SugarCRM a plus).
• Hands-on experience with ABM and intent platforms, 6sense strongly preferred.
• Experience with data enrichment and prospecting tools such as ZoomInfo or equivalent.
• Experience with webinar and virtual event platforms integrated into marketing workflows (Sequel.io, ON24, Zoom Webinars, or equivalent).

Requirements

• A track record of implementing automation and process optimization that actually sticks.
• Experience running growth experiments with documented outcomes: hypothesis, test, result, scale.
• Strong analytical foundation, comfortable building dashboards independently.
• Excellent project management and organizational skills.
• Clear and concise communicator with experience presenting data-driven insights to senior stakeholders.
• Solid understanding of data privacy and compliance (GDPR, CAN-SPAM).

Benefits

• Direct impact on pipeline and board-level metrics.
• Real scope in architecture decisions, tooling investments, and growth strategy.
• Engineering support with a dedicated AI engineer.
• AI-first environment actively building an agentic marketing infrastructure.
• Opportunity to shape systems for rapid team scaling.