[Hiring] Director of Marketing Operations @Placer.ai

Role Description

The Director of Marketing Operations will own how marketing runs at Placer.ai: the systems, the data, the lead lifecycle, and the reporting that marketing and revenue leadership use to make decisions. This role reports to the VP of Revenue Operations and works in direct support of marketing leadership.

This person sets the direction and owns the architecture. The Marketing Operations Manager reporting to this role owns the day-to-day build work in HubSpot, Salesforce, and Chili Piper, so this is not the person configuring every workflow. It is the person who decides what gets built, reviews the work, unblocks the team, and makes the call on what we buy, keep, or retire.

Marketing Operations at Placer.ai sits inside Revenue Operations, and partners with Sales Operations, Customer Success Operations, Deal Desk, and Business Operations. The funnel is managed as one system, which means this role is accountable for definitions and data that marketing and sales both rely on, not only for marketing's own reporting.

This person will be the operational voice in marketing planning conversations, and will need to say clearly when a plan will not work as designed, early enough for it to matter.

Responsibilities

• Own the marketing operations roadmap: what gets fixed, what gets built, and in what order, sequenced against marketing and revenue goals rather than against inbound request volume.
• Own marketing systems architecture and the integrity of data moving between HubSpot and Salesforce.
• Own the lead lifecycle end to end: stage definitions, qualification criteria, scoring thresholds, routing logic, service levels, and the handoff into sales.
• Own campaign operations and attribution.
• Own funnel and conversion reporting as the single source of truth for marketing performance.
• Own marketing technology strategy, including build-versus-buy decisions, vendor evaluations, renewals, consolidation, and the cost of the stack.
• Own governance for marketing systems: who can change what, how changes get tested before they ship, and how they get documented.
• Own marketing data compliance in practice, including consent capture, suppression, and unsubscribe handling.
• Manage, coach, and grow the team, and hire and lead the additions to the team as it expands.
• Partner with Enablement and Sales Operations so that changes to routing, lifecycle, or definitions reach the field with the context they need.

Qualifications

• Must be credible in the systems without being the primary builder.
• 7+ years in marketing operations, revenue operations, or a closely related function, including at least 2 years managing people.
• Deep hands-on experience with a marketing automation platform and a CRM, ideally HubSpot and Salesforce.
• Experience with lead routing and meeting-scheduling tooling such as Chili Piper.
• Has designed a lead lifecycle and qualification model from a messy starting point.
• Analytically strong and comfortable owning data quality.
• Strong command of the marketing funnel and the metrics at each stage.
• Has owned vendor evaluations and renewals end to end.
• Genuinely fluent with AI tooling.
• Clear written communication.
• SQL, or comfort working directly with a data warehouse and a BI tool, is strongly preferred.
• Website operations experience is a plus.
• B2B SaaS experience, ideally in an organization where marketing operations sits inside a central Revenue Operations team.
• Bachelor's degree or equivalent experience.

Requirements

• Speed-to-lead and routing accuracy against agreed service levels.
• Lead lifecycle definitions applied consistently.
• Data quality in the marketing database.
• Funnel reporting delivered on time and trusted by marketing, sales, and finance leadership.
• Roadmap delivery against committed sequence.
• Stack cost and tool count relative to what the stack is actually used for.
• Attribution reporting adopted in marketing planning decisions.
• Growth and retention of the team.

Benefits

• Join a rocketship! We are pioneers of a new market that we are creating.
• Take a central and critical role at Placer.ai.
• Work with, and learn from, top-notch talent.
• Competitive salary.
• Excellent benefits.
• Fully remote.