[Hiring] Director of Marketing Data & Analytics @Strategy Collective

Role Description

Strategy Collective is seeking a data-driven, strategic, and highly analytical senior leader to join our team as the Director of Marketing Data & Analytics. This role is twofold: first, you will act as the principal architect of our marketing data analytics setup and infrastructure. Second, you will lead the advanced analysis of that data, ensuring we capture the right information and tell a clear, actionable data story to optimize multi-location healthcare marketing campaigns.

You will manage and mentor an existing, highly capable Marketing Data Analyst who currently handles a significant portion of our day-to-day analytics infrastructure work, integrations, and GTM setups. Your role is to set the architectural vision, ensure rigorous compliance, oversee execution, and handle the most complex technical escalations.

The ideal candidate is a technical expert capable of designing complex integrations and secure tracking implementations. You are our chief data storyteller, responsible for translating data into cohesive, automated narratives that deliver clear, ROI-focused insights for our private-equity-backed healthcare clients.

As a senior leader, you must be adept at integrating AI into your workflow and possess a deep understanding of secure, HIPAA-compliant tracking. You will work cross-functionally with account strategists, digital marketing teams, and C-level stakeholders, ensuring that marketing data informs decisions and serves as a competitive advantage.

Qualifications

• Advanced, hands-on knowledge of GA4, GTM, custom event tracking setups, and API integrations.
• Deep understanding of HIPAA regulations regarding marketing data capture.
• Expert proficiency with NinjaCat (or similar tools like Looker Studio).
• Strong understanding of marketing data integrations with CRMs and call tracking platforms.
• Adept at integrating AI tools into analytical workflows.
• Strong foundation in SQL, Python, or R for advanced marketing data analysis is a strong plus.
• 8+ years of experience in marketing analytics, with at least 4 years in a leadership/senior role.
• Proven track record of directly managing, delegating to, and mentoring technical data/analytics team members.
• Exceptional ability to translate complex data into simple, compelling business cases.
• Proven ability to work cross-functionally with account strategists, media buyers, and senior executives.
• Experience thriving in a fast-paced, high-growth environment.

Requirements

• Lead the overarching strategy and architecture for Google Analytics 4 (GA4), Google Tag Manager (GTM), and custom event tagging.
• Design and deploy highly secure tracking infrastructures utilizing server-side tagging.
• Oversee integrations with other analytics tools and third-party systems.
• Build and maintain seamless data integrations back to ad platforms.
• Transform analytics dashboards into a clear, cohesive narrative.
• Continuously audit analytics frameworks to ensure data relevance.
• Champion the use of AI tools in daily analytical workflow.
• Track and measure conversion pathways for marketing optimization.
• Partner with paid media teams to improve marketing performance.
• Directly manage the existing Marketing Data Analyst.
• Own the overarching marketing data strategy for clients.
• Collaborate with account strategists and specialists to define marketing KPIs.

Benefits

• Competitive salary + eligibility for a 10% annual performance bonus, paid monthly.
• Unlimited PTO (because we value work-life balance).
• Fully remote work environment.
• Paid parental leave.
• Professional development budget for continued learning and certifications.
• If US-based, company supported medical insurance and company matching 401k plan.