[Hiring] Director of Marketing, B2B & B2B2C @FSAStore.com

Role Description

Health-E Commerce is seeking a Director of Marketing, B2B & B2B2C to lead and scale marketing programs across our rapidly expanding partner ecosystem. This role owns the marketing performance of one of our most important distribution channels - activating millions of partner members and driving ecommerce revenue through third-party administrators. This is a player-coach role that requires both strategic vision and hands-on execution. The ideal candidate is strategic, scrappy, and execution-oriented equally comfortable defining channel strategy and rolling up their sleeves to bring programs to market.

Key Responsibilities:

• B2B & B2B2C marketing strategy: Own the marketing strategy for Health-E Commerce's partner ecosystem. Develop scalable programs that activate partner audiences, drive measurable ecommerce growth, and translate distribution opportunities into consumer adoption and purchasing behavior.
• Lifecycle marketing: Build and scale lifecycle marketing frameworks that enable partners to engage their member base through compliant, high-performing campaigns. Oversee partner email programs including segmentation, messaging strategy, deployment, and performance analysis.
• Strategic partner campaigns: Lead co-branded campaigns and targeted engagement programs that deepen partner relationships and drive consumer adoption. Work closely with Sales and Partner Development to identify and act on growth opportunities.
• Partner enablement: Develop marketing programs that support partner acquisition, activation, and growth. Create enablement materials, launch programs, and marketing resources that help partners promote Health-E Commerce offerings to their members.
• Campaign execution: Develop and execute integrated campaigns across email, landing pages, partner portals, and digital media. Continuously optimize through testing, segmentation, personalization, and data-driven insights.
• Stakeholder leadership: Serve as the primary marketing partner to Sales, Partner Development, and Partner Success teams. Participate in partner strategy discussions and strengthen relationships with key partners through high-performing programs.
• Analytics & optimization: Track and analyze campaign performance across B2B and B2B2C initiatives. Measure success against key metrics including CAC, conversion rate, engagement, ROI, and CLV. Translate insights into actionable improvements.
• Team leadership: Lead and mentor a team including a Senior Marketing Manager, B2B2C Manager, and contractors. Build processes and operating models that allow programs to scale. Foster a culture of ownership, collaboration, and performance.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• 10+ years of marketing experience with strong exposure to B2B, B2B2C, partner marketing, ecommerce, or digital growth
• Proven ability to develop and execute integrated marketing strategies including lifecycle and campaign management
• Experience building scalable programs that support partner ecosystems or distribution networks
• Strong analytical skills with a track record of using data to drive performance
• Ability to work cross-functionally with sales, creative, ecommerce, and analytics teams
• Excellent project management, organizational, and communication skills

Requirements

• You'll have created and scaled net-new marketing programs across our partner ecosystem, activated millions of partner members through high-performing campaigns, increased consumer engagement and conversion through partner channels, and built the marketing infrastructure to make partner marketing a major revenue driver for the company.

Benefits

• Compensation: $120,000 - 150,000
• Discretionary Annual Bonus Eligibility: Up to 20%
• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources
• 100% remote within the United States
• Must be able to work EST hours