[Hiring] Director of Marketing @INFORMDATA LLC

Role Description

The Director of Marketing plays an integral role in the planning, development, and execution of brand, product, and demand generation marketing initiatives that drive measurable impact for InformData. This role spans the marketing lifecycle and includes direct, hands-on execution, as well as overall project management and coordination. The Director of Marketing partners with executive leadership, sales, cross-functional stakeholders, and external partners to create campaigns that elevate the brand, accelerate growth, and strengthen InformData’s market leadership.

What You’ll Do

• Lead the design and execution of integrated marketing campaigns across digital, content, events, and partnerships to drive brand awareness and demand.
• Manage the creation, ongoing maintenance, utilization and understanding of all product marketing materials.
• Help translate data-driven insights into actionable marketing strategies; oversee analytics reporting on campaign performance and ROI.
• Develop thought leadership content and manage execution of podcasts, webinars, and other owned media programs.
• Partner with Revenue leadership to define marketing priorities, messaging, and go-to-market plans.
• Collaborate closely with Sales to ensure marketing programs support pipeline creation and revenue objectives and that the team is up-to-date on all positioning, and go-to-market enablement items.
• Manage and mentor marketing managers and coordinators, providing guidance and development opportunities.
• Oversee agency and vendor relationships to ensure consistent brand messaging and executional excellence.
• Stay current on market trends, competitive landscape, and emerging marketing technologies to recommend and implement innovations.
• Other duties as assigned by executive leadership.

Qualifications

• Proven track record in leading innovative B2B marketing campaigns that deliver measurable results.
• Strong strategic thinking and ability to connect marketing programs with revenue outcomes.
• Strong understanding of product marketing principles, including positioning, messaging, content strategy, and translating complex product capabilities into compelling market-facing value propositions.
• Excellent leadership skills, with experience mentoring and developing team members.
• Proficiency in marketing automation, CRM, analytics, and project management tools.
• Exceptional written, verbal, and presentation skills, with ability to influence at all levels.
• Strong organizational skills, with ability to prioritize and manage multiple initiatives in a fast-paced environment.
• Proficiency with Microsoft Office 365 Suite and collaboration platforms.

Requirements

• Education Minimum: Bachelor’s degree in Marketing, Business Administration, or related field preferred. Master’s degree preferred.
• Minimum Experience: 4 to 8 years of experience.

Benefits

• Medical, Dental, & Vision Insurance
• 401(k) with Employer Match
• Healthcare & Dependent Flexible Spending Accounts (FSA)
• Health Savings Account (HSA) with Employer Contribution
• Company Paid Life and AD&D Insurance
• Company Paid Short- & Long-Term Disability
• Employee Assistance Program (EAP)
• Paid Time Off
• Company Holidays and Floating Holidays
• Paid Time Off and Flexible Time Off Programs
• Sick Time Accrual
• Parental Leave
• Jury Duty and Voting Leave
• Military Leave
• Bereavement Leave
• Other Voluntary Benefits
• Pet Insurance
• Life and AD&D Insurance for Employees/Spouse/Child(ren)
• Disability Coverage
• Critical Illness and Accident Insurance
• Hospital Indemnity Insurance
• Dependent Care Flexible Spending Account (FSA)