[Hiring] Director of Marketing @TEVET

Role Description

The Director of Marketing is responsible for devising and driving innovative marketing strategies in support of business goals. This includes integrating AI-powered tools, leveraging data analytics, and implementing digital-first campaigns across a multi-channel landscape. In this role, you will ensure strategic alignment across sales, engineering, and marketing through the development of revenue-driving initiatives, demand generation, social media engagement, and advanced sales enablement tools.

• Manage TEVET brand consistency in all external communications including digital platforms, social media, and co-branded events with supplier partners.
• Design and implement AI-assisted marketing strategies to optimize customer targeting, personalization, and campaign performance.
• Develop, execute, and refine data-driven digital marketing campaigns across email, SEO/SEM, social media, and paid advertising channels.
• Monitor emerging technologies in marketing and proactively implement new tools (e.g., AI-based content generators, predictive analytics, chatbots).
• Leverage marketing automation platforms and CRM data to segment audiences and deliver personalized content throughout the customer journey.
• Compose, develop, track, evaluate, and execute on marketing activities, campaigns, and content calendars with clear KPIs.
• Expand TEVET's digital footprint through innovative use of video, webinars, influencer engagement, and thought leadership content.
• Oversee TEVET’s social media presence by setting strategy, managing content calendars, analyzing engagement metrics, and optimizing reach and impact.
• Collaborate across departments and functions to communicate TEVET’s unique value proposition, particularly in the context of digital transformation.
• Provide leadership and direction for tradeshows and virtual/on-site events, incorporating digital elements like livestreaming and real-time social coverage.
• Create and update marketing content and collateral, including Line Cards, Capability Statements, Solutions Briefs, White Papers, Proposals, Data Sheets, and PowerPoint Presentations.
• Develop dashboards and analytics reports using tools like Google Analytics, HubSpot, and custom BI platforms to communicate marketing performance and ROI.
• Delegate tasks and projects to consultants or members of the marketing team, ensuring alignment with strategic initiatives.
• Negotiate contracts for digital services, media buying, creative agencies, or consultants needed to execute the marketing strategy.
• Perform other duties as assigned.

Qualifications

• Deep understanding of digital marketing strategies, content marketing, and customer engagement tactics across modern platforms.
• Demonstrated success leveraging AI, machine learning, or data science tools in marketing campaigns or content development.
• Familiarity with modern marketing platforms and tools including HubSpot, Google Analytics, ChatGPT or other generative AI tools, marketing automation tools, and social media schedulers.
• Ability to design and execute paid digital campaigns (Google Ads, LinkedIn, retargeting, etc.).
• Proficient in using analytics to make data-driven decisions and optimize marketing performance.
• Copywriting and content creation experience tailored for both digital and traditional platforms.
• Entrepreneurial, creative thinker with a growth mindset.
• Solid understanding of SEO best practices, keyword research, and content optimization techniques.
• Experience with integrating AI tools for content creation, customer segmentation, or campaign management.
• Familiarity with digital tools such as SEMrush, Hootsuite, Sprout Social, or similar platforms.
• Previous experience in B2B social media strategy and execution.

Requirements

• Bachelor’s degree in Business, Marketing, Communications or related field, or equivalent combination of education and relevant professional experience required.
• At least 5+ years of experience working in a marketing role at a B2B business.
• Copywriting and content creation experience.
• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong time management skills to plan and execute both large and small marketing projects and initiatives.
• Must be able to create and maintain the company event calendar.
• Strong analytical and problem-solving skills.
• Strong leadership skills.
• Ability to create, implement, and monitor budgets.
• Ability to consolidate and simplify complex technical language.
• Ability to work in a fast-paced and changing environment.
• Awareness of ABM methodologies and strategies.
• Previous experience in Sales and Proposal Writing a plus.

Work Environment

• Traditional office equipment with typical work hours from 8am to 5pm, Monday through Friday.
• This position will require after hours and some weekend work with ability to flex time.
• Travel to Trade shows will average 1-2 times per month often requiring longer days.
• There is a strong potential of early set up times working through the day and then attending some dinner meetings.

Required Equipment Proficiency

• Must be proficient with all Microsoft Office Suite applications, HubSpot, CRM, Canva, Google Analytics, Adobe, and digital media related software.

Quality & Compliance

• Expected to support and uphold the organization’s Quality Management System (QMS).
• Understanding QMS responsibilities to support compliance and quality standards.
• Making customer-focused, quality-driven decisions.
• Following document control practices and using current, approved documents.