[Hiring] Director of Marketing @Unison

Role Description

We are hiring a Director of Marketing, reporting directly to the VP, Go-To-Market, to execute Unison’s marketing strategy. In this role, you will be responsible for:

• Driving demand generation, lead generation, and customer acquisition
• Overseeing content development and execution
• Continuing our Public Relations engagements
• Being the focal point for all market-facing memberships, events, and conferences

This is a senior leadership role responsible for driving Unison’s corporate marketing strategy across our US Government, US GovCon, and international footprint.

• Owning the end-to-end marketing strategy and ensuring alignment with sales, product, and delivery to drive pipeline and ARR growth
• Leading the marketing team as a direct counterpart to the Director of Sales and Account Management, jointly shaping Unison’s go-to-market strategy and priorities
• Developing and executing a lead generation plan, including Marketing Qualified Lead (MQL) targets, with input from GTM and Delivery leaders
• Building a strategy and executing a plan for the creation and execution of cohesive marketing campaigns, content, and initiatives across a variety of channels, including email, social media, content marketing, conferences, and events
• Creating opportunities for thought leadership and executive influence across the market
• Managing and optimizing the company's marketing budget and resources, including the development of ROI-driven plans and programs
• Managing and developing a high-performing marketing team, including hiring, training, and career development
• Analyzing and reporting on the effectiveness of marketing campaigns and initiatives, and using data-driven insights to drive continuous improvement

Qualifications

• A strong track record of building and executing successful marketing strategies in the enterprise SaaS space, preferably within the US Government market
• At least 7 years of marketing experience, including at least 2 years in a leadership role
• Strong analytical and problem solving ability, with experience managing budgets, measuring impact, and optimizing programs
• Excellent leadership and communication skills, with the ability to lead teams in the execution of strategy and the ability to communicate clearly and credibly with sales teams, executive leadership, and senior external stakeholders
• Generalist Marketing background, with a working knowledge of content creation and distribution as well as experience with lead generation, lead nurturing, and marketing automation
• Located in DC-Metro in order to meet colleagues in person is strongly preferred

Requirements

• Applicants may need to be the subject of a security investigation and may need to meet eligibility requirements for access to classified information, to include U.S. Citizenship

Compensation

• Base Salary: $180,000 - $250,000
• Final compensation will depend on factors such as geographic location, experience, and qualifications

In-Person Interview

• Our hiring process requires one in-person meeting, typically the final interview. Travel and accommodations will be provided

Remote Work

• Though predominantly remote, infrequent office visits will be required at least annually. All travel costs for these visits will be covered by Unison

Benefits

• Unison has pioneered the creation of innovative software for federal agencies, program offices, and government contractors worldwide
• We believe that there is power in moving in unison. Our culture and values reflect this belief and are central to achieving our mission of powering the business of government
• Rather than chasing short-lived tech trends, Unison delivers proven software that simplifies the complexities of federal business
• Our technology combines innovative thinking with precise federal know-how, addressing critical details others overlook
• Designed with purpose and engineered to endure, our software provides consistent performance, allowing federal agencies and contractors to stay focused on their missions

Equal Employment Opportunity

Unison provides equal employment opportunities to all employees and applicants for employment without regard to race, color, national origin, sex, gender identity, sexual orientation, religion, disability status, age, genetics, veteran status, or any other characteristic protected by federal, state, or local laws.