Role Description
The Director of Marketing develops and leads proven processes for creating marketing and campaign strategies that drive brand awareness, strengthen brand perception, and fuel growth.
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Leads strategy and planning for brand, demand generation, partner marketing, and product marketing in support of critical business strategies
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Guides cross organizational teams in the development of a unique and engaging content marketing strategy and assets built in collaboration with DeepSeas and external subject matter experts
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Develops collaborative processes amongst the marketing team and key internal and external stakeholders
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Establishes marketing goals based on business and revenue objectives and translates goals into innovative strategies that elicit action and change perceptions
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Develops marketing program that builds brand awareness, improves brand attitude, drives market demand, encourages inclusion in persona consideration sets
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Responsible for maintaining the integrity of the DeepSeas brand value
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Builds and directs annual department budget in concert with the CMO, business objectives, and annual marketing plan
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Responsible for directing and maintaining strategic vendor relationships – inclusive of contract negotiations
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Coaching and development of direct reports
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Some travel required
Qualifications
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10+ years of marketing experience, 3+ years in cyber security
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Startup / growth stage experience
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Experience working with channel partners
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A strong sense of ownership and accountability with the ability to effectively lead a team
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Experience developing B2B, B2C, and/or B2B2C marketing strategies and deploying a full suite of integrated marketing communication required
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Working knowledge of content marketing strategies and tactics
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A natural collaborator with expert consultancy and relationship building/management skills
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Excellent written and verbal communication skills
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Excellent interpersonal skills to serve as a leadership representative of the marketing department and DeepSeas as an organization
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Problem solver with the ability to make tough choices, prioritize appropriately, and leverage data to develop a clear and measurable strategy
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Must be able to optimize for speed while not sacrificing quality of output
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Proven ability to plan and direct budgets
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Must be willing and able to continue learning and growing within the marketing field and cybersecurity industry
Benefits
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At Deep Seas, we like to say that heart rates go down, careers take off, and security programs mature.
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Our values provide the ultimate guide for our daily behavior and decisions.
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We are client obsessed.
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We stand in solidarity with our teammates.
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We prioritize personal health and well-being.
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We believe in the power of diversity.
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We solve hard problems at the speed of cyber.
Information Security Responsibilities
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Understanding and following DeepSeas’s information security policies and procedures.
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Remaining vigilant and reporting any suspicious activity or possible weaknesses in DeepSeas’s information security.
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Actively participating in DeepSeas’s efforts to maintain and improve information security.