Get daily remote job opportunities in your inbox

No middlemen, no spam, no infinite scrolling.

Get relevant job opportunities, one email at a time.

Unsubscribe at any time.

Back to Remote jobs  >   Marketing
Director of Lifecycle Marketing @Padsplit

[Hiring] Director of Lifecycle Marketing @Padsplit

Mar 29, 2025 - Padsplit is hiring a remote Director of Lifecycle Marketing. 💸 Salary: competitive compensation package including equity. 📍Location: USA.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

PadSplit is looking for a Director of Lifecycle Marketing to create data-driven strategies that enhance member and host engagement, improve retention, and optimize the customer journey. This role is critical to scaling our lifecycle marketing efforts, refining personalized communications, and driving meaningful impact through promotions, referral programs, and notification initiatives.

Responsibilities

  • Create and execute lifecycle marketing strategies to optimize engagement and retention.
  • Design and launch integrated marketing campaigns across email, SMS, push, and in-app channels.
  • Manage promotions and referral programs to drive sustainable growth and engagement.
  • Identify key moments in the member and host lifecycle to enhance onboarding, activation, and advocacy.
  • Analyze performance metrics and extract insights to optimize marketing strategies.
  • Work closely with product, engineering, and data teams to refine automation and personalization.
  • Lead A/B testing to optimize engagement and retention strategies.
  • Manage notification channels to ensure timely and personalized communication.
  • Build segmentation and behavioral triggers for tailored marketing messages.
  • Stay updated on industry trends to incorporate best practices into marketing efforts.

Qualifications

  • 8+ years of experience in lifecycle or retention marketing.
  • Proven ability to create and execute customer engagement strategies.
  • Strong analytical skills to interpret data and drive decision-making.
  • Experience with marketing automation tools, CRM platforms, and analytics software - we use Braze, Iterable, and Hubspot.
  • Expertise in email, SMS, push notifications, and in-app messaging.
  • Experience working with cross-functional teams, including product and engineering.
  • Familiarity with marketplace, fintech, or real estate sectors.
  • Passion for testing, learning, and implementing new marketing approaches.
  • Deep understanding of segmentation and personalized communication strategies.
  • Track record of improving engagement, retention, and monetization metrics.
  • Strong communication and leadership skills to drive projects and inspire teams.

Interview Process

  • Your application will be reviewed for possible next steps by the Hiring Manager.
  • If you meet eligibility requirements, the next step would be a phone screen with a member of the PeopleOps team for about thirty (30) minutes.
  • If warranted, the next step would be a video interview with our Head of Marketing for forty-five (45) minutes.
  • If warranted, the next step would be a video interview with a panel of key stakeholders for two (2) hours. For this interview, a candidate would execute a live assessment to the panel for discussion.
  • If warranted, then we move to offer!

Benefits

  • Fully remote position - we swear!
  • Competitive compensation package including an equity incentive plan.
  • National medical, dental, and vision healthcare plans.
  • Company provided life insurance policy.
  • Optional accidental insurances, FSA, and DCFSA benefits.
  • Unlimited paid-time (PTO) policy with eleven (11) company-observed holidays.
  • 401(k) plan.
  • Twelve (12) weeks of paid time off for both birth and non-birth parents.
  • The opportunity to do what you love at a company that is at the forefront of solving the affordable housing crisis.

Similar Remote Jobs

More jobs at Padsplit

More Marketing jobs

More jobs in USA

Kickstart Your Job Search

Need advice to apply? Join our free Webinar « 3 Mistakes to Avoid When Looking For A Remote Startup Job (And What To Do Instead) »
Register for free

Unlock 55,329 additional remote jobs, advanced search & email notifications

Get Access Now

Too many emails? Declutter your inbox with Meco

Your home for reading newsletters

Try for free - no card required.
Before You Apply
️
📍 Be aware of the location restriction for this remote position: USA
‼ Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
Back to Remote jobs  >   Marketing
Director of Lifecycle Marketing @Padsplit
Marketing
Salary 💸 competitive compensation package including equity
Remote Location
USA
Job Type full-time
Posted Mar 29, 2025
Apply for this position Unlock 55,329 Remote Jobs
️
📍 Be aware of the location restriction for this remote position: USA
‼ Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
Director of Lifecycle Marketing Apply for this position Unlock 55,329 Remote Jobs
×
  • Unlock 55,329 hidden remote jobs.
  • Your shortcut to remote work. Apply before everyone else.
  • Click and apply. No middlemen, no hassle.
Remotive - Email digest of tips on remote work and productivity | Product Hunt

We’re not like the other sites. Come see why!

50% off in April 2025
  • Single payment
  • Lifetime access
  • Filter by location/skills/salary…
  • Create custom email alerts
  • Private Slack Community

Get relevant job opportunities in your inbox

    Remotive
    Find Remote Jobs
    Hiring Remotely
    Quick Access