[Hiring] Director of Integrated Marketing & Fundraising @The Christian Broadcasting Network

Role Description

The Christian Broadcasting Network (CBN) is seeking a Director of Integrated Marketing & Fundraising to provide strategic leadership and oversight of CBN’s direct response fundraising efforts, with a primary emphasis on direct mail, in partnership with an established team to develop and execute an integrated, donor-centric fundraising strategy. This role collaborates closely with the Director of Marketing to ensure cohesive, multi-channel donor journeys that align fundraising objectives with broader marketing and brand initiatives.

• Oversee the stewardship of CBN’s legacy donor base.
• Support efforts to reach and engage new audiences through data-driven segmentation, testing, and analysis.
• Serve as a key marketing partner for broadcast and telephone ministry fundraising initiatives.
• Support target identification, script development, fundraising spots, and telethon preparation and execution.
• Promote cross-departmental collaboration and the thoughtful application of emerging tools, including AI, to enhance efficiency, insight, and donor engagement.
• Ensure all fundraising strategies operate in alignment with CBN’s mission to preach the Gospel to the nations and uphold the organization’s core values of excellence, innovation, and integrity.

Qualifications

• 10+ years of experience in direct response fundraising, direct marketing, or related nonprofit leadership roles with demonstrated responsibility for fundraising or revenue-generating initiatives.
• Demonstrated expertise in direct mail fundraising, including management of large donor lists, frequent mail schedules, and advanced testing methodologies.
• Working knowledge of CRM systems and marketing automation tools (Microsoft Dynamics preferred).
• Strong understanding of marketing and fundraising funnels, audience segmentation strategies, and data-driven decision-making.
• Proven experience managing external vendors, budgets, timelines, and complex, multi-channel projects.
• Demonstrated ability to lead teams and collaborate effectively across departments and functions.
• Familiarity with donor-centric fundraising theory and best practices.
• Experience with Asana or similar project management tools preferred.
• Demonstrated openness to and familiarity with emerging technologies, including AI, and their application to improve fundraising strategy, insight, and operational efficiency.
• Strong analytical, communication, and leadership skills.
• Passion for CBN’s mission of preaching the Gospel to the nations and a genuine care for donors.
• Due to collaboration needs and organizational priorities, strong preference will be given to candidates in Virginia or open to being based in Virginia.
• Demonstrated life application of Biblical principles and practices in alignment with CBN’s nonprofit Christian mission.

Benefits

• Competitive salary.
• Healthcare for full-time positions.
• Professional and rewarding work environment.

Company Description

CBN is a global nonprofit ministry demonstrating the love of God by sharing the Gospel through digital content, traditional media, and humanitarian aid.