[Hiring] Director of Growth (SEO & Web) @Muck Rack

Role Description

We’re looking for a confident and driven Director of Growth (SEO & Web) to own and scale Muck Rack’s organic acquisition and website as a primary growth engine.

As the Director of Growth (SEO & Web), you will lead our SEO strategy, website experience, and conversion optimization efforts, turning Muck Rack’s website into a high performing source of traffic, pipeline and revenue.

• Own and evolve Muck Rack’s organic growth strategy, including SEO, GEO and website performance
• Lead SEO & GEO including on-page optimization, technical SEO, site architecture and generative engine optimization
• Partner closely with our content team to develop and scale high impact, search driven content
• Identify and execute programmatic and highly scalable SEO and GEO opportunities to accelerate our growth
• Own website strategy for muckrack.com, including information architecture, user journeys across the funnel, and landing pages
• Establish a robust experimentation roadmap across SEO and web, balancing quick wins with long-term bets
• Drive conversion rate optimization (CRO) through experimentation, AB testing and continuous iteration
• Collaborate with Product, Engineering and Design to improve site performance and UX
• Define and track key growth metrics (traffic, rankings, conversion rate, pipeline, revenue contribution, etc)
• Build and lead a high-performing team over time as the function scales

Qualifications

• 7–10+ years of experience in SEO, growth, or digital strategy roles, ideally in SaaS
• Proven track record of scaling organic traffic and driving meaningful business outcomes
• Deep expertise in technical SEO, content strategy, and website optimization
• Strong understanding of how websites function as growth products (UX, CRO, information architecture)
• Experience partnering cross-functionally with Product, Engineering, and Content teams
• Highly analytical, with the ability to translate data into insights and action
• Comfortable operating both strategically and hands-on in a fast-moving environment
• Experience with experimentation frameworks and A/B testing tools
• Familiarity with modern SEO & GEO tooling (e.g., GSC, Ahrefs, Screaming Frog, Profound, AirOps etc.)
• Proactively incorporate AI tools into day to day work to improve productivity and accelerate delivery

Requirements

• Growth in organic traffic, SEO & GEO share of voice, and keyword rankings
• Increase in website conversion rates and pipeline generated from organic channels
• Measurable impact of SEO, GEO and web initiatives on revenue and customer acquisition
• Execution of a high-quality experimentation roadmap with clear learnings and iteration
• Improvements in site health, performance, and technical SEO benchmarks
• Ability to scale repeatable, compounding growth programs

Benefits

• Remote Work, Forever
• Fully distributed team with a permanent remote setup
• Home office stipend, phone and internet reimbursement, coworking membership
• Virtual and in-person team bonding (lunches, events, competitions)
• Transparent & Fair Compensation
• Competitive geo-neutral pay in the U.S.
• Annual reviews to ensure equity and market alignment
• Standardized bonus or commission structure
• 401(k) with employer contributions
• Equity opportunities
• Health & Wellness
• Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents
• 100% premium coverage for individuals on high-deductible plans
• 24/7 Virtual Care and Employee Assistance Program
• Employer-funded HSA contributions and other pre-tax benefits
• Quarterly wellness stipend and free Headspace subscription
• Time Off & Family Benefits
• 4+ weeks of PTO, plus paid sick and mental health days
• 13 paid holidays with the option to swap for personal days
• Up to 16 weeks of fully paid parental leave
• Learning and Development
• Transparent pathways for internal mobility and promotion
• Bi-annual performance reviews, team workshops, and leadership training
• Unlimited access to Coursera and O’Reilly
• 2 additional PTO days annually for learning and development
• Inclusive, Customer-First Culture
• Commitment to equity and valuing diverse perspectives
• Agile, founder-led company focused on collaboration and innovation
• Trusted by 3,000+ companies worldwide