[Hiring] Director of Growth Marketing & Social Strategy @Grove Collaborative

Role Description

Grove is searching for a strategic, hands-on Marketing leader to build and run the engine that acquires our next generation of customers—profitably and at scale. You’ll architect Grove’s social-first content engine and creator ecosystem, then develop the distribution strategy across organic and paid channels to put that work in front of the right consumers.

• Build and run the engine for customer acquisition
• Architect Grove’s social-first content engine and creator ecosystem
• Develop distribution strategy across organic and paid channels
• Deepen Grove’s awareness in relevant communities
• Translate our mission into engaging stories and collaborations
• Optimize strategies on Grove’s core paid channels (Meta and TikTok)
• Define roadmap for new channel expansion (YouTube, TikTok shops)
• Utilize advanced measurement and analytics for channel effectiveness

What You'll Own

• Content and Editorial Strategy: Define brand narrative, content pillars, and editorial calendar; establish platform-native playbooks for TikTok, Instagram, YouTube, and emerging channels.
• Creator & Influencer Partnerships: Build and lead Grove’s creator program; launch co-marketing and partnership campaigns.
• Payback Equation inputs: Own the impact of media mix and content focus on profit and repeat rates.
• Experimentation: Run a test and learn pipeline across channels; validate channel efficacy.
• Forecasting & pacing: Own budget planning and communicate tradeoffs to leadership.
• Cross-functional impact: Partner with Product and Ecommerce teams for improvements and align messaging with Grove’s mission.

Qualifications

• 8+ years of experience in direct-to-consumer brand, content, or social leadership
• Proven record of scaling profitable new-customer volume
• Demonstrated understanding of a modern marketing playbook
• Experience activating various channels beyond traditional media
• Ability to write effective creative briefs and define KPIs for awareness and demand
• Experience in hiring and managing small teams

What Sets You Apart

• Technical depth in measurement & attribution
• Shopify-savvy collaborator
• Hands-on experience with product feed architecture and diagnostics

Benefits

• Competitive benefits - medical, vision, dental
• Equity - shared success is core to our mission
• Flexible Paid Time Off
• Free VIP membership and 25% employee discount
• Working for a company that believes in creating positive change

Compensation

The salary range for this role is $175,000-220,000. This role is eligible for an annual incentive target and equity.