[Hiring] Director of Growth Marketing @Who Gives A Crap

Role Description

You’re the engine room of our UK growth, taking the wheel of our commercial performance to scale our DTC business. You’ll blend data-driven wizardry with creative strategy to ensure every pound we spend helps us get more toilets to people who need them.

As Director of Growth, you will:

• Own the UK acquisition strategy across the full funnel, ensuring high efficiency and delivery against commercial targets.
• Lead the UK strategy for conversion-led creative and manage the relationship with our external creative agency.
• Own the UK DTC new customer forecast and the monthly performance budget allocation.
• Identify and scale new local channels and partnerships to drive incremental growth.
• Utilize BI tools and data science insights to build a rigorous view of channel effectiveness and incrementality.

In this role, we expect you to:

• Define and cascade clear monthly and quarterly acquisition and efficiency targets for the UK market.
• Design and execute the roadmap for UK-specific growth initiatives and prioritise team work.
• Bridge the gap between the UK Brand team and Global Growth team, ensuring local needs are represented.
• Pivot budget and strategy based on real-time performance data to drive incremental customer growth.

Metrics that matter:

• UK DTC Commercial Performance: Delivering on acquisition targets within budget to hit targeted payback periods.
• Creative Effectiveness: Monthly creative testing velocity aiming for a 5-10% improvement in CVR year-on-year.
• Team Performance & Engagement: Achievement of engagement scores and completion of performance rituals.

Benefits

• Competitive, market informed salaries.
• Meaningful support towards healthcare for our team around the world.
• Generous paid leave.
• Tailored learning and development opportunities.
• Free toilet paper.

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Company Description

We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we’ve contributed over $18 million AUD to this mission.

• We operate scaling businesses in the UK, US, and Australia (Canada, soon).
• Our amazing team of 250+ people is based in Australia, the UK, the Philippines, China, and the US.
• Over the next 5-10 years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.