[Hiring] Director of Growth @SafelyYou

Role Description

SafelyYou is hiring a Director of Growth to own the programs that generate and convert pipeline. You will decide where the growth budget goes, run the channels yourself, and make sure every qualified lead reaches sales quickly with enough context to act on it. This is a hands-on leadership role. With one direct report, you will spend much of your time building campaigns, configuring systems, and doing your own analysis to understand and optimize performance, and demonstrate success. We are looking for someone who can connect channel-level decisions to company revenue goals and explain those connections clearly to sales, finance, and the executive team.

Key Responsibilities

• Growth strategy and planning:
  • Turn company revenue targets into a growth plan that covers pipeline targets by segment, channel mix, budget allocation, and the assumptions behind each. Revise it quarterly based on results.
  • Own the funnel model from first touch to closed-won, including stage conversion benchmarks and capacity math.
  • Manage the growth budget and justify each allocation in terms of pipeline, CAC, and payback.
• Channel execution:
  • Paid media: Plan, build, and optimize SEM, LinkedIn, trade publication, and retargeting campaigns.
  • Email and nurture: Design drip and lifecycle programs by persona and buying stage.
  • Landing pages and conversion optimization: Build and test landing pages with stated hypotheses.
  • Partner marketing: Develop co-marketing programs with technology, channel, and industry partners.
  • Social media: Own paid social and coordinate organic social strategy with the content team.
  • Direct mail: Add physical touches to ABM and event programs.
• Account-based marketing:
  • Define and maintain target account lists and tiers with sales leadership.
  • Run 1:1, 1:few, and 1:many programs tied to account plans.
  • Measure account engagement and progression.
• Attribution, analytics, and marketing operations:
  • Build an attribution approach that sales and finance trust.
  • Maintain reporting on sourced and influenced pipeline, CAC, payback, stage conversion, and channel ROI.
  • Enforce data discipline between marketing automation and Salesforce.
• Lead flow and sales partnership:
  • Own lead scoring, routing, SLAs, and follow-up logic.
  • Work with SDR leadership on qualification criteria and handoff context.
  • Run a regular closed-loop review with sales on lead quality and conversion.
• Cross-functional collaboration:
  • Plan content together against identified funnel gaps.
  • Turn positioning, messaging, and launches into in-market campaigns.
  • Attend pipeline reviews and treat sales as the primary customer of the growth function.
• Leadership:
  • Manage and develop one direct report.
  • Manage agency and contractor relationships.

What Success Looks Like

• First 90 days: Audit the funnel, attribution, and lead flow; establish baseline metrics; fix urgent routing and follow-up gaps; approve a 12-month growth plan.
• By month 6: Sales and finance adopt your attribution model; speed-to-lead and MQL-to-SQL conversion measurably improve; ABM programs live against Tier 1 accounts.
• By month 12: Marketing-sourced pipeline at 100% of target; establish a reliable, repeatable pipeline from core growth channels.

Qualifications

• 8+ years in B2B marketing, including 5+ years in B2B SaaS growth or demand generation.
• Quantified pipeline results you can walk through in detail.
• Hands-on proficiency in paid search and LinkedIn advertising.
• Experience building and running ABM programs aimed at multi-stakeholder buying committees.
• Experience building nurture programs in a marketing automation platform (HubSpot / Marketo / Pardot).
• Strong working knowledge of Salesforce campaigns, reporting, and lead management.
• Experience designing or rebuilding an attribution model.
• Statistical literacy sufficient to design A/B tests and interpret results.
• Experience defining SLAs and handoff processes with SDR and sales teams.
• Clear, concise writing, and ability to present performance and recommendations to executives.

Preferred

• Experience in healthcare, senior living, or another regulated vertical market.
• Experience running trade publication and direct mail programs.
• Experience with intent data or ABM platforms (6sense / Demandbase).
• SQL or BI tool proficiency.
• Experience at a company at a similar growth stage.

How You Work

• Verify the numbers yourself before presenting them.
• Investigate why a metric moves before deciding what to do about it.
• Prefer to build the first version of a campaign yourself.
• Own your results, including disappointing ones, and report them plainly.
• Interested in the mechanics of lead routing rules as well as campaign creative.

Tools You'll Likely Use

• Salesforce
• Marketing automation platform
• Google Ads
• LinkedIn Campaign Manager
• GA4
• Landing page builder
• ABM or intent platform
• BI tool

Salary Range

$155,000 - $180,000 USD commensurate with experience

Benefits

• A mission-driven company culture
• Fully remote
• Competitive salary & benefits, including fully paid employee premiums for Medical, Dental, and Vision
• 401k Program
• Monthly Education, Well-being & WFH stipends
• Non-accrual PTO
• Growth Potential
• Company Retreats
• Medical & Family/Parental Leave