[Hiring] Director of Field Marketing and Events @PolyAI

Role Description

The Global Director of Field Marketing and Events leads all event activity at PolyAI. This role is responsible for the planning and execution of a marketing event program that aligns with company growth targets. This role also provides advice, support, and oversight for internal events that involve high costs. As a marketing function lead, this role owns a portion of the growth target and is responsible for achieving their OKR objectives.

Responsibilities

• Oversee all strategy, planning, logistics, and execution for conferences, trade shows, and webinars globally
• Set event marketing KPIs and goals to match company growth goals and utilize a data-driven approach to adjust events strategy for continuous improvement
• Own event performance and ensure event activity achieves company objectives
• Grow and manage the events marketing team as needed
• Build and maintain the event calendar
• Coordinate with the admin team on the overall company and executive calendars
• Create and manage event projects using Asana
• Create and improve events processes so events programs are optimized for scaling long term
• Work with marketing team members to develop compelling live, recorded, and on-demand event content
• Provide support and oversight for high-cost internal events
• Ensure proper tracking of leads and opportunities that originate from events
• Provide regular analytic reports on the performance of team marketing efforts
• Work with thought leaders to find speaking opportunities
• Work with business development on lead management to maximize sales pipeline contribution from events
• Work closely with the sales team to book meetings, drive event attendance, create executive briefings, and build an effective ABM event strategy
• Work with the demand generation team to build out nurturing campaigns and develop a cohesive plan around each event
• Work with the content team to develop cohesive message and content for each event and webinar
• Work with the finance team to ensure resources are used efficiently and effectively
• Develop overall event strategy to drive sales meetings and align with go-to-market priorities
• Maintain brand consistency across in-person and virtual events
• Own the events budget and manage it efficiently to reach company targets

Qualifications

• Proven experience leading global field marketing and events in a high-growth B2B SaaS company, ideally in AI, enterprise software, or complex technical products
• Track record of owning and hitting pipeline / revenue targets through events
• Comfortable building strategy and executing hands-on in ambiguous, evolving environments (startup/scale-up mindset is critical)
• This is not a purely strategic leadership role, you must be willing to get into the weeds and make things happen
• Deep partnership with Sales, ABM, and Demand Gen — understands how events translate into meetings, pipeline, and revenue
• Experience setting KPIs, tracking ROI, optimizing performance, and making decisions based on data (not gut feel)
• Comfortable advising on high-cost internal events and pushing back when needed

Requirements

• Experience in AI / conversational AI / voice / contact center / CX tech
• Background in both startup and larger orgs
• Experience running ABM-led event strategies
• Exposure to developer or technical audiences (our product isn’t plug-and-play)

Benefits

• Participation in the company’s employee share options plan
• Comprehensive health coverage for you and your loved ones
• Life Insurance
• STD and LTD
• The opportunity to contribute to the company's 401k plan
• Flexible PTO policy + 11 designated company holidays
• Annual learning and development allowance
• One-off WFH allowance when you join, offering perks like noise-cancelling headphones or a comfortable desk chair
• Enhanced parental leave
• Company-funded fertility and family-forming programmes
• Menopause care programme with Maven
• Sabbatical Program: 5-week paid sabbatical available after 5 years of employment