[Hiring] Director of Field Marketing @GiveCampus

Role Description

GiveCampus is looking for a Director of Field Marketing to lead and continue to scale our field marketing programs — the primary engine for building brand awareness and generating pipeline. This person will own the strategy, execution, and optimization of 50+ in-person events and 85+ digital events and manage a team of three.

What You'll Do

• Develop and execute the annual field marketing plan spanning GiveCampus-hosted regional events, sponsored conferences, and school association events, and persona-specific programming for key audiences like alumni relations leaders and VPs of advancement.
• Own GCPC (GiveCampus Partner Conference), our flagship annual event and largest single marketing investment — including agenda development, speaker curation, persona-focused session tracks, sponsor engagement, logistics oversight, and post-event roadshow planning.
• Oversee a robust digital webinar program producing 85–100+ sessions per year, ensuring a balanced mix of commercial prospect-facing and partner utilization content.
• Manage and develop a team of three: a Field Marketing Specialist (external sponsored events and registrant analysis), a Webinar and Digital Field Marketing Coordinator (full webinar lifecycle), and a Field Marketing Coordinator (logistics, collateral, and expense tracking).
• Lead recurring cross-functional syncs with Business Development, Demand Generation, and Partner Success — briefing reps on event registrant insights, surfacing senior-level contacts for outreach, and ensuring field marketing activity translates directly into commercial opportunity.
• Own a $1M+ field marketing budget, manage vendor relationships for venues, speakers, and agencies, and report on ROI across all programs.
• Oversee the marketing technology that supports field operations, including but not limited to Replit, Notion, Claude, and HubSpot.

Qualifications

• 7+ years of experience in field marketing, event marketing, or demand generation, with at least 2 years in a people management role.
• Equal parts strategic vision and hands-on execution — you can set a 12-month roadmap and also roll up your sleeves to get an event over the finish line.
• Proven track record of building and running field marketing programs in a B2B SaaS environment.
• Experience managing six-figure+ event budgets and reporting on pipeline impact and ROI.
• Comfort presenting to and building relationships with senior leaders both internally and externally.
• Strong cross-functional partnership skills, with experience working closely with Sales, Business Development, and Customer Success teams.
• Ability to thrive in a fast-paced, remote-first environment where the team executes events weekly.
• Please note this role requires travel of 30%.

Ready to apply?

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At GiveCampus, we value diversity and we pledge to foster an environment of support, inclusivity, and learning, both on the job and throughout the application process. In this spirit, we encourage candidates of all backgrounds to apply.

GiveCampus is an Equal Opportunity Employer. Applicants and employees are not discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

If you feel like you don't meet all of the requirements for this role, please apply anyways. We know confidence gaps and imposter syndrome often get in the way of connecting with incredible people, and we don't want them to prevent us from meeting you.