[Hiring] Director of Digital Merchandising @Vera Bradley

Role Description

This position may be based remotely or in Fort Wayne, Indiana or New York City, with up to 20% travel to Fort Wayne for remote associates.

The Director, Digital Merchandising is a critical leadership role responsible for translating enterprise merchandising strategy into compelling, channel-specific assortments and digital experiences that drive profitable growth.

• Reporting to the Head of Digital Commerce, this leader will serve as the voice of digital across product strategy, line planning, assortment, inventory, launch calendars, promotions, and product storytelling.
• Partner deeply with Merchandising and Planning to shape offerings and commercial decisions for VeraBradley.com, VeraBradleyOutlet.com, Marketplaces, TikTok Shop, and other current and emerging digital channels.
• Bring strong merchant instincts and a track record across product strategy, assortment architecture, product ideation and briefing, collaborations and licensed activations, planning, inventory, and promotions.
• Expertise in e-commerce site merchandising, customer experience, UX, testing, and conversion optimization.
• Marketplace experience, understanding how assortment, content, pricing, promotions, and inventory strategies must flex by channel.
• Create greater clarity, speed, and accountability across the digital product lifecycle.
• Establish a reliable, real-time source of truth for calendar, product, and inventory information.

Qualifications

• Bachelor’s degree in Merchandising, Business, Marketing, Retail, or a related field preferred.
• 8+ years of progressive experience in merchandising, buying, product strategy, digital merchandising, e-commerce, or omnichannel retail, including meaningful leadership responsibility.
• Demonstrated success driving assortment strategy, line planning inputs, product lifecycle decisions, inventory, promotions, and in-season trading for a consumer brand or retailer in ecommerce.
• Strong e-commerce merchandising expertise across site navigation, taxonomy, search, sorting, category and collection pages, product detail pages, onsite storytelling, personalization, and conversion optimization.
• Experience developing or briefing new products, exclusives, bundles, collaborations, licensed activations, or limited-edition assortments.
• Experience partnering closely with merchandise planning and allocation teams on forecasts, buys, inventory productivity, replenishment, markdowns, and promotional strategy.
• Experience with Amazon and at least one additional marketplace or social commerce platform.
• Experience in fashion, accessories, bags, lifestyle, footwear, consumer products, or another high-SKU, seasonally driven omnichannel environment strongly preferred.
• Strong analytical and financial acumen, including fluency in sales, margin, conversion, AOV, UPT, sell-through, weeks of supply, inventory turns, markdown rate, and forecast accuracy.
• Experience with Shopify or a comparable commerce platform, product information and merchandising tools, digital analytics, site search, personalization, experimentation, and marketplace platforms preferred.

Requirements

• Experienced merchant with strong product taste, customer empathy, and commercial instincts.
• Able to move fluidly between enterprise product strategy, channel planning, and detailed digital execution.
• Strong strategic thinking paired with a hands-on, action-oriented operating style.
• Excellent analytical, problem-solving, and financial decision-making capabilities.
• Exceptional communication, storytelling, influencing, and cross-functional collaboration skills.
• Comfortable challenging assumptions and making clear recommendations in a matrixed organization.
• Highly organized, detail-oriented, and capable of managing multiple seasonal and in-season priorities.
• Curious, adaptable, and energized by transformation, innovation, and building new capabilities.

Benefits

• Health Benefits: Variety of medical, dental, and vision programs.
• Flexible spending accounts.
• Life insurance provides peace of mind for your family.
• Short-term and long-term disability programs.
• 401k plan with generous company match and immediate vesting.
• Paid Time Off: Earn up to 3 weeks of paid time off in your first year.
• 9 paid holidays a year.
• Voluntary Time Off for community service.
• Access to financial, physical, and mental wellness experts.
• Generous employee discount on Vera Bradley products.
• Bonus opportunity, identity protection, legal services, and more.