[Hiring] Director of Customer Marketing @CoLab Software

Role Description

Our customers are some of the most advanced hardware companies in the world. They’re designing electric vehicles, heavy machinery, aerospace systems, and complex industrial equipment. Inside those companies, there are often dozens or hundreds of engineers who could benefit from CoLab — but haven’t heard our story yet.

As Director of Customer Marketing, your job is to change that. You will own expansion pipeline at CoLab. Your mission is to design marketing campaigns that open doors inside our existing customer base, helping account teams reach new stakeholders, new teams, and new opportunities.

This is not a lifecycle marketing role. You’ll operate more like a campaign architect embedded with our account teams. You’ll identify expansion opportunities, design compelling offers that resonate with engineers and engineering leaders, and rally the marketing team to bring those campaigns to life.

Sometimes that might look like:

• a technical workshop tailored to a specific customer division
• a thought leadership webinar targeting multiple strategic accounts
• a campaign that introduces CoLab to a new engineering discipline within an existing customer

Your job is to figure out what will get the right people inside our customers excited about CoLab — and then make it happen.

You’ll also own how CoLab shows up in the market through our customers. We work with companies building incredible products. That should be obvious to anyone evaluating CoLab. You’ll ensure our customer stories — case studies, engineering spotlights, and customer-led content — consistently reinforce that perception.

Success in this role means two things:

• Expansion pipeline is growing
• The market increasingly sees CoLab as the platform used by the best engineering teams in the world

Qualifications

• 6+ years experience in B2B marketing, including experience in customer marketing, account-based marketing, or growth marketing
• Experience designing campaigns that influence complex buying groups
• Strong track record of partnering with Sales and Customer Success teams
• Ability to translate technical topics into compelling marketing narratives
• Systems thinker who can identify repeatable patterns in expansion opportunities
• Excellent project management and stakeholder alignment skills
• Comfort operating in ambiguous environments with high ownership

Requirements

• Bonus: Experience marketing to engineering, manufacturing, or other technical audiences
• Bonus: Experience supporting enterprise SaaS sales motions
• Bonus: Experience producing customer stories or case studies

Benefits

• Full-time, permanent position with competitive compensation and stock options
• Unlimited PTO
• Extended health benefits and RRSP matching (Canada)
• Employer sponsored health coverage and 401K matching (US)
• Remote-friendly across North America; hybrid available in St. John’s, NL