[Hiring] Director of Conversion Rate Optimization @LawnStarter

Role Description

You are the conversion performance engine for LawnStarter. You own the landing pages in Webflow, build and run A/B tests in VWO, and use AI, Tableau and Hotjar to find the next thing to test. You report to the CMO and are the primary executor moving the visit-to-customer rate — the metric that matters most for growth.

This is not a strategy-and-slides role. You build variations yourself, configure goals yourself, debug tracking yourself, and ship yourself. You have no engineering support and you don't need it. Your Webflow and VWO skills are production-grade.

Today this is a solo operator role. The expectation is that you build the program, prove the value, and design the function that scales it.

What makes this role different:

• You own the full stack — pages, tests, tracking, analysis — with zero engineering dependency.
• We have a conversion testing program and piping in place — you're the first dedicated owner to scale it into a rigorous experimentation function.
• AI is embedded in your workflow — hypothesis generation, analysis, variation content — not a nice-to-have.

Qualifications

• Lives in Webflow.
• Statistically sharp.
• AI-native.
• Ships fast.
• Gets the stats right.

Requirements

• Moving the visit-to-customer rate.
• Capitalizing on the Webflow migration.
• Embedding AI into every stage of the workflow.

Benefits

• Base salary: $160,000-$180,000.
• Equity: Every point of conversion improvement flows directly to revenue across all brands.
• Healthcare: Medical, dental, and vision.
• Fully remote: Work from anywhere in the US.
• Unlimited PTO: Focused on outcomes.