[Hiring] Director of Audience Development @Accelerate Action

Role Description

Accelerate Change is seeking a Director of Audience Development to build and lead a new, cross-cutting capability focused on growing and understanding audiences across our ecosystem. This role sits at the intersection of content, strategy, and impact — helping us expand reach, deepen engagement, and strengthen how our work resonates with the people we aim to serve.

This is a builder role. The ideal candidate is equally comfortable launching new ideas, analyzing what works, and translating insights into strategies that benefit partners, creators, and internal teams. We are less interested in candidates who have managed large teams and more interested in those who have built and grown things that people actually pay attention to. You should have strong opinions about what works on the internet — and be willing to change them when the data proves you wrong.

Here's what you could expect to do as the Director of Audience Development:

• Define and lead our approach to audience growth across platforms, with a focus on TikTok, Instagram, and emerging channels.
• Identify high-potential audience niches and develop strategies to reach and engage them.
• Build a repeatable model for testing, learning, and scaling audience growth initiatives.
• Launch and manage niche social media accounts designed to build and retain audience.
• Partner with contract creators, editors, and designers to produce platform-native content; develop and manage an ongoing network of freelance collaborators.
• Test content formats and engagement strategies; be hands-on in-account, especially at launch.
• Evaluate how and when impact messaging can be integrated without compromising audience trust or growth.
• Partner with the Impact team to test and refine messaging based on real-time audience response.
• Work with the Digital Strategy and Impact teams to translate audience insights into partner-facing learning opportunities.
• Serve as a cross-functional resource across teams, improving our collective understanding of what resonates with audiences and why.
• Define success metrics, analyze performance data, and share insights regularly with internal stakeholders.
• Stay current on platform trends, creator dynamics, and shifts in audience behavior; identify opportunities to expand the model if the pilot is successful.

We'll also look for the Director of Audience Development to:

• Embrace change and adapt responsibilities over time.
• Help advance our goal of becoming an anti-racist organization.
• Serve as a resource to our networks of partners.
• Take an entrepreneurial approach to their work and learning new skills.
• Seek out opportunities to deepen their skills on current/emerging platforms and with lean startup methodology.

Qualifications

• 5+ years experience with key responsibilities in audience development, digital media, content strategy, or related fields.
• Commitment to social change and civic engagement with BIPOC and low-income communities.
• Proven ability to grow and engage audiences on TikTok, Instagram, YouTube, or similar platforms.
• Strong instincts for platform-native content.
• Experience working with creators, freelancers, or distributed content teams.
• Ability to operate both strategically and tactically.
• Strong analytical skills to translate performance data into clear insights and decisions.
• Experience working cross-functionally and influencing without direct authority.
• Flexibility and willingness to experiment and pivot based on organizational needs.

Benefits

• $90,000-$104,000 salary range, with exact salary depending on experience.
• Flexibility for work and life, with a focus on a 40-hour work week.
• Health care with individual premiums fully covered and cost-share for dependents.
• 15 paid vacation days, 6 paid holidays, 3 paid floating holidays, and 7.5 paid sick days each year.
• Professional development funds, renewed each fiscal year.
• Cell phone and internet reimbursement or co-working reimbursement.
• Need-based educational loan assistance after 3 months.
• 401K contributions and matching program available at the beginning of employment.
• Annual office closure during the last week in December.

Company Description

Founded in 2012, Accelerate Change is a nonprofit (c3/c4) digital media lab. We work to increase civic engagement with BIPOC and low-income communities through digital media.

• Scaling emerging cultural media properties.
• Investing in established cultural media properties.
• Building influencer networks.
• Leading a digital media lab.
• Driving civic engagement campaigns.

Learn more about our theory of change, approach, and impact at https://acceleratechange.org/about/ .

Meet our team and learn more about our culture at https://acceleratechange.org/values-team/ .