[Hiring] Director, Messaging Management & Orchestration @Advocate Health

Role Description

The Director of Channel Management and Orchestration leads the strategic planning, governance, and operational management of consumer engagement initiatives across Advocate Health's digital ecosystem. This role is responsible for activating and optimizing enterprise marketing channels, operationalizing digital engagement programs, and enabling scalable, data-driven communications across web, patient portals, digital products, and emerging engagement platforms.

This leader is responsible for bringing journeys to life operationally, not designing them. They serve as the bridge between journey strategy, marketing campaigns, product launches, and enterprise execution.

Partnering closely with Marketing, CRM, Digital, Epic, Information Technology, Operations, Analytics, and MarTech teams, this leader translates business priorities and marketing strategies into seamless digital execution. The Director oversees marketing channel operations, engagement, personalization opportunities, AI-enabled messaging, experimentation, and platform optimization to ensure campaigns, products, and consumer journey initiatives are delivered efficiently, consistently, and at scale.

This role serves as the operational leader for digital engagement, connecting people, processes, data, and technology to improve marketing effectiveness, consumer engagement, operational efficiency, and measurable business outcomes across the enterprise.

Qualifications

• Bachelor’s degree in business, marketing, communications, social sciences, or a related field.
• 8+ years of experience required, 5+ years preferred experience in brand development, marketing, brand strategy, brand consulting, or strategic planning.
• 5+ years of experience managing others required.

Requirements

• Enterprise level understanding of marketing technology ecosystems (e.g., CRM, CDP, CMP, marketing automation, digital engagement platforms).
• Strong technical acumen with the ability to translate business needs into scalable systems, standards, and frameworks.
• Experience operating in regulated environments with an understanding of privacy, consent, and governance principles.
• Proven ability to lead through influence and collaborate across IT, Security, Privacy, and business stakeholders.
• Strategic thinking with the ability to balance innovation, risk, scalability, and operational readiness.
• Strong analytical and problem-solving skills to assess tradeoffs and guide informed decision-making.
• Excellent verbal and written communication skills, including the ability to communicate complex concepts to executive and non-technical audiences.
• Highly collaborative, adaptable, and comfortable operating in complex, matrixed organizations.

Benefits

• Paid Time Off programs.
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability.
• Flexible Spending Accounts for eligible health care and dependent care expenses.
• Family benefits such as adoption assistance and paid parental leave.
• Defined contribution retirement plans with employer match and other financial wellness programs.
• Educational Assistance Program.