[Hiring] Director, Media Strategy @Choozle

Role Description

As the Director of Media Strategy, you are accountable for client media strategy from pre-sales through campaign completion. Serving as both the strategic gatekeeper and primary technical advisor to Choozle’s Revenue team, you own the integrity of every media plan across inventory selection, audience definition, and channel and tactic alignment.

In partnership with Strategic Account Directors (SADs), Account Executives (AEs), and Sales Leadership, you lead the evaluation, scoping, and qualification of opportunities—ensuring each plan aligns with Choozle’s product capabilities, inventory access, audience strategy, and target margins before activation.

Beyond pre-sales, you maintain strategic ownership through execution by leading the Integrated Media Solutions (IMS) team. You guide and mentor Integrated Media Specialists to translate approved strategies into high-performing campaigns, ensuring seamless implementation, ongoing optimization, and measurable client outcomes.

Key Responsibilities

• Strategic Qualification & Sales Partnership
  • Audit and Scope Early-Stage Plans: Partner directly with SADs and AEs during early-stage planning initiatives to audit, scope, and qualify client briefs, ensuring proposed strategies fit seamlessly into Choozle's product offerings and tech stack capabilities.
  • Establish and Run a Partner Deal Desk: Collaborate with Revenue Team Leadership to structurally review margin health, custom data integrations, audience strategy, and inventory packaging for enterprise deals.
  • Govern Inventory Quality: Audit and police inventory performance across active campaigns to eliminate metric-inflating traffic and ensure alignment with approved strategy and supply standards.
  • Curate Premium Supply Partnerships: Engineer custom, premium Private Marketplace (PMP) libraries and secure direct CTV/OTT supply partnerships that support strategic channel and audience objectives.
  • De-Risk the Sales Pipeline: Vet complex custom requests, define our "right to win," and prevent operational bottlenecks caused by over-promising non-standard execution models or misaligned channel/tactic strategies.
  • Drive Data & Revenue Integrity: Maintain campaign data integrity by working directly with Revenue Leadership to resolve high-complexity data issues and matchback analyses.
  • Translate Data Into Actionable Growth: Synthesize complex data into growth recommendations, ensuring insights inform both pre-sales strategy and in-flight optimization.
• Solution Architecture & Offering Innovation
  • Serve as Offerings Subject Matter Expert: Act as the Subject Matter Expert for premium and high-intent services, ensuring clear guidance on inventory, audience, and channel/tactic strategies.
  • Build Multimedia Training Resources: Produce visual micro-content, video walkthroughs, and plug-and-play frameworks to reduce internal ambiguity.
  • Bridge Sales & Product Gaps: Identify strategic areas of growth and platform limitations during the qualification and execution phases.
  • Redefine Media Planning Performance & Accountability: Work with leadership to define and build a better product that helps clients invest better and drive growth.
• IMS Team Mentorship & Execution Delivery
  • Oversee and Mentor the IMS Team: Lead the IMS team, ensuring strategic continuity from qualified plan through campaign preparation, implementation, optimization, and completion.
  • Maximize Offshore Capacity: Partner with leadership to maximize the efficiency of offshore resources.
  • Define Execution Best Practices: Establish workflows for how the IMS team interprets brief data, builds media plans, and manages campaign pacing.
  • Foster Omnichannel Mentorship: Train internal operators on executing cutting-edge, audience-first strategies.

Qualifications

• 7+ years of experience in planning and managing digital media campaigns.
• Deep experience with Google Ads and Meta Business Suite.
• Advanced familiarity with The Trade Desk or similar enterprise-level DSPs.
• Hold (or are ready to renew) advanced certifications in Google Ads, GA4, and Meta Blueprint.
• Experience in multi-touch attribution (MTA) or Media Mix Modeling (MMM) is a significant plus.

Requirements

• Elite written and verbal communication skills.
• Understanding of attribution models and leveraging AI.

Benefits

• $100 monthly wellness stipend.
• $200 monthly home office stipend.
• Self-managed time off + 12 paid holidays + paid parental leave + 3 days to volunteer.
• Inclusive paid leave policies.
• 401(k) with a 3% company match.
• Medical PPO & dental at 90% employer-paid.
• Access to a robust Employee Assistance Program (EAP).
• $2,000 employee referral bonus for every successful hire.
• Flexible schedules.

Company Description

Choozle is a remote-first digital advertising software company that simplifies programmatic advertising for growth brands and agencies. We are committed to building a leading team of AdTech professionals within the United States.