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Marketing
Director, Media Relations
@Praytell
[Hiring] Director, Media Relations @Praytell
Apr 03, 2025 - Praytell is hiring a remote Director, Media Relations. 💸 Salary: $105,000 - $125,000. 📍Location: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
The Director, Media Relations will play a key role in leading media relations for brands in our Imbibe & Dine practice, spanning beer, wine & spirits, food & beverage, and restaurants. This role focuses on developing media strategies, securing coverage, and driving cultural relevance across traditional and emerging platforms.
- Build strong press relationships
- Craft compelling story angles
- Guide both proactive and reactive media outreach
- Mentor junior staff
- Contribute to new business efforts
- Provide media training for spokespeople
- Food & beverage experience is a must!
Responsibilities
- Support brands in our Imbibe & Dine practice, which spans beer, wine & spirits, food & beverage, and restaurant clients.
- Accountable for inserting our clients into culturally-relevant media conversations across verticals.
- Develop compelling media angles and identify feature storytelling opportunities to generate interest and secure coverage; both traditional (e.g., print, online, broadcast) and emerging (e.g., Substacks, podcasts, social/digital video, e-newsletters).
- Drive detailed, innovative media strategies and all aspects of their execution in collaboration with the account team.
- Provide strategic input on campaign strategies and plans, sharing strong, insight-driven POVs, builds and pushes.
- Work with the account team on media lists, press releases, briefing docs, bylines and mailers.
- Cultivate and expand relationships with media (including digital, social, broadcast, etc.); network with media to build relationships via virtual/IRL meet-and-greets.
- Manage proactive and reactive media relations for clients.
- Mentor and train junior staff in media relations strategy and skills, which includes participating in and leading development programs for staff and culture initiatives.
- Stay up-to-date on industry news, trends and updates to inform media strategy and recommend new pitch angles/ideas.
- Collaborate with other members of the Media Team to develop ongoing industry POVs, share learnings from media meetings, and act as a media relations brain trust for the PR department.
- Participate in new business opportunities (note, this may require occasional travel), as well as mentorship and training programs for junior staff development.
- Join client calls and serve as the subject matter expert on media trends, emerging platforms, target outlets, etc.
- Media training spokespeople as part of upcoming campaign work and staffing interviews on behalf of clients.
Benefits
- Salary: $105,000 - $125,000 (Please note, the salary range for this role reflects the minimum and maximum compensation. In the spirit of transparency, we typically offer salaries within the 25th to 75th percentiles and cannot exceed the maximum listed. The final offer will depend on your experience, skills and qualifications.)
- Comprehensive health care (Medical, Dental, Vision)
- Employee Stock Ownership Plan (ESOP), where you receive shares of Project Worldwide, our parent company, for every year you work here
- Traditional and Roth 401(k) options with an annual employer contribution based on company performance
- Flexible Time Off (FTO), more than a dozen company holidays and mental health days
- Flexible work locations within the US, remote is a-ok! We also have physical hubs and offices in LA, SF, Austin, Chicago and New York
- Flex Fridays, aimed to keep Fridays meeting-free (with exceptions) for focused work and providing you space to support your personal wellbeing while delivering great client service
- Access to our Employee Assistance Program (EAP) giving you and your family access to mental health resources, family and relationship support, career resources, legal and financial services, discounts and more
- Paid parental leave and fertility support programs
- Training and team-building programs and activities
- Camp Praytell, our company offsite (eligibility based on employee start date)
- Our wonderful Employee Resource Groups (BEACON, Compañeros, elevAsian, Herizon and Prism)
- And more!
Interview Process
- Submit Application
- Phone Screen (30 mins)
- Team Interview (30 mins - 1 hour)
- Final Interview (30 mins)
- Take Home Test (TBD)
- Offer
- Target Start Date: Late April (or sooner)
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
$105,000 - $125,000
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Apr 03, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
