[Hiring] Director, Media Planning @Mass Culture

Role Description

Mass Culture treats paid media as a single, orchestrated growth system, not a set of channels running in isolation. The Director, Media Planning owns the architecture behind that system: the cross-channel plan that connects paid social, paid search, CTV, retail media, and emerging platforms to a client's real business goals, margins, and growth stage. This is a strategy-first role focused on planning and optimizing media execution.

• Build the media plans clients act on.
• Defend the logic behind budget allocation across channels.
• Ensure up-funnel and down-funnel investment work together.
• Stay close enough to the campaigns to know when a plan needs to change.
• Define expectations for each dollar spent and evaluate performance.
• Plan inside a proprietary platform, co-owning the planning surfaces alongside agency leadership.

Qualifications

• 10+ years of media planning or cross-channel strategy experience, ideally within a performance-driven or growth marketing agency.
• Proven ability to build media plans that connect budget allocation across channels to business outcomes.
• Experience planning and managing budgets from small test allocations through multi-million-dollar annual books.
• Strong command of media mix modeling, incrementality testing, and cross-channel attribution.
• Fluency in direct-response economics: CAC, LTV, contribution margin.
• Track record leading senior client conversations and defending strategic recommendations.
• Practical experience incorporating AI tools into planning, forecasting, or analytical workflows.
• Excellent written and verbal communication skills.
• Agency environment experience required.

Requirements

• Define the role each channel plays in the plan.
• Own the media mix model for assigned accounts.
• Translate client business objectives into measurable media plans, KPIs, and testing roadmaps.
• Lead media planning sessions with clients.
• Set reallocation triggers up front.
• Grade allocations against actual performance.
• Partner with channel leads to ensure execution aligns with the overall plan.
• Own budget pacing across assigned accounts.
• Define business questions worth testing and commission analytics work.
• Serve as a senior strategic voice in client conversations.
• Co-own the planning surfaces of the Mass Culture client portal.
• Plan complex accounts personally and lead the planning team.
• Use media mix modeling, forecasting, and reporting tools.

Benefits

• Salary - $130,000-$160,000 USD

Company Description

We are not a traditional agency. We work inside our clients' businesses, connect media strategy to real commercial outcomes, and treat growth as a system. Our sister company, Brains, is a world-class branding agency, and that relationship is real. We love brand as much as we love performance.

• No hacking. No smoke and mirrors. Real growth.

Mass Culture on Inclusion

We hire great people from a wide breadth of backgrounds, not only because it’s the right thing to do, but also because it makes our work, our company and our communities stronger. Mass Culture is committed to creating a diverse environment and is proud to be an equal opportunity employer.