[Hiring] Director, Marketing Operations and Implementation @Relay Graduate School of Education

Role Description

The Director, Marketing Operations and Implementation serves as the operational backbone of the Marketing team at Relay Graduate School of Education. This role owns the buildout, management, and optimization of Relay’s marketing technology infrastructure, with HubSpot as the central platform.

• Provide organization-wide visibility into all campaigns, ensuring alignment, coordination, and real-time insight for leadership.
• Partner closely with Teacher Preparation, Professional Education, and the Director of Brand and Communications.
• Translate strategy and creative direction into fully built, launched, and measurable campaigns.

Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field.
• 5+ years of marketing operations experience.
• Demonstrated experience building workflows and managing the CRM platform.
• Proven expertise in marketing automation, email campaign construction, list management, and workflow design.
• Experience building reporting dashboards and attribution models to track campaign performance and marketing ROI.
• Strong understanding of data management principles, including segmentation, lifecycle stages, data hygiene, and integration logic.
• Effective collaborator with experience working cross-functionally across various departments.
• Proficient project management capabilities with a track record of managing multiple initiatives simultaneously.
• Demonstrated ability to manage concurrent campaigns of varying scale and complexity.
• Comfortable operating in a build-phase environment.
• Demonstrated ability to learn quickly and adapt to new marketing technology platforms.

Requirements

• HubSpot platform ownership and CRM management.
• Campaign build and execution.
• Performance tracking, reporting, and optimization.

Benefits

• Comprehensive health insurance benefits.
• Disability and life insurance.
• Retirement plan.
• Professional development opportunities.
• Gym reimbursement.
• Adoption assistance.
• Paid time off (PTO) and parental leave.