[Hiring] Director, Marketing Communications @Zimmer, Inc.

Role Description

Reporting to the Vice President of External Communications, the Director, Marketing Communications leads a team that translates complex innovation into bold, clear campaigns and promotional tactics across Zimmer Biomet’s hip, knee, upper extremities, sports medicine and technology portfolio.

• Coach a team and give them room to experiment, challenge convention and turn the strongest ideas into campaigns that connect our technology and products to the needs of surgeons and patients.
• Ensure surgeon, HCP and/or patient perspectives come through in our stories.
• Use clear measures to show what is working and where campaigns can improve.

This is an opportunity for a creative leader who pairs imagination with insight and can show how great marketing communication moves the business forward.

How You'll Create Impact

• Own the marketing communications strategy for Zimmer Biomet's knee, hip, upper extremities, sports medicine and technology portfolio.
• Partner with business unit Marketing to convert business and product strategy into clear creative briefs.
• Develop campaigns, messaging frameworks, narratives, videos and proof points for the company's portfolio.
• Build and communicate strategy to the team, business partners and senior leaders.
• Define and report campaign and product-program metrics tied to commercial goals.
• Coordinate interviews and voice of customer sessions with surgeon customers.
• Ensure alignment of strategic communication plans across business units.
• Lead the overarching surgeon- and HCP-facing content integration strategy across various channels.
• Lead marketing communications for product launches, clinical and evidence milestones and major congresses.
• Ensure all content is consistent with Zimmer Biomet brand positioning and compliant with applicable regulations.
• Collaborate with internal cross-functional partners to influence and align product messaging.
• Maintain controls, systems and standards that govern marketing and informational materials.
• Manage spend including agency and vendor partnerships.
• Manage, develop and upskill the team, mentoring in strategy and message development.
• Maintain a high level of industry and communications knowledge.

What Makes You Stand Out

• Strategic Communications Leadership: Ability to think strategically and translate complex information into clear messaging.
• MedTech Market and Regulatory Acumen: Knowledge of the orthopedic/MedTech market and regulatory environment.
• Execution Excellence: Excellent organizational and program management skills.
• People Leadership and Development: Skilled at building, coaching and upskilling teams.
• Influence and Cross-Functional Partnership: Exceptional written and verbal communication skills.
• Customer Insight: Ability to bring surgeon and customer perspectives into campaigns.
• Campaign Measurement and Optimization: Experience in setting clear objectives and tracking campaign performance.

Education and Experience

• Bachelor's Degree and 8 years of relevant experience, or Associate's Degree and 10 years of relevant experience, or High School Diploma or Equivalent and 12 years of relevant experience required.
• 2 years of experience as a people manager required; 3+ years with direct reports is strongly preferred.
• Demonstrated experience developing and executing portfolio, brand or marketing communications strategies required.
• Experience in MedTech, Life Sciences or another regulated healthcare environment strongly preferred.
• Bachelor’s degree in communications, journalism, marketing or a related field preferred.

Travel Expectations

• Domestic and international travel up to 35% annually.

Expected Compensation Range

• $185k to $205k, plus target bonus and LTI.